Last week when I posted about online reviews being used as a marketing strategy, I didn’t grasp that my post would push one of our customers to take action. Shortly after the blog post hit, which our client Sparkling Clean Window Washing subscribes to via email,  the owner headed off to one of our local [...] Read More

It shouldn’t be news to you that you need to write web content that engages and informs your website user / visitor first and foremost and attracts the love of the search engines second. It can be very easy to accomplish both user friendly content and search engine friendly content when you consider that visitors [...] Read More

Yesterday’s USA Today had a feature story about the effect of online reviews for businesses leading to acquiring new clients. The focus of the article was a Los Angeles area chiropractor who actively encourages clients to write reviews on Google, Yelp, Yahoo and other local sites that allow reviews. His business has increased from people [...] Read More

Video, video ,video … it’s a hot topic.  But how can your small business use Internet video? A company overview video is a great way to bring more to the table on explaining and showing who you are, what you do and how you do it.  Your website visitors are engaged with visual and audio [...] Read More

Rand over at SEOMoz put out his Whiteboard Friday video this week on Business Blogging and offered up 5 tips if you are considering blogging for business, especially to help your SEO efforts. Rand’s weekly videos offer great SEO tutorials and education and I was excited when I saw it ventured into blogging and SEO [...] Read More