Last week when I posted about online reviews being used as a marketing strategy, I didn’t grasp that my post would push one of our customers to take action.
Shortly after the blog post hit, which our client Sparkling Clean Window Washing subscribes to via email, the owner headed off to one of our local pages and left us a great review. It turns out that Ryan has been nudging clients to use online reviews for his business as well and in loving what Five did for his website wanted to shout out his happiness to others. Thanks Ryan!
This also shows a nice little process that took place from blogging and interacting with our customers:
1. Five blogs about online reviews, local search and the positive effect they can have on creating new business.
2. A client is a blog reader / subscriber and reads this post.
3. The client realizes they should give a review to help other users looking for a great Minnesota web design firm!
So even thought I didn’t consider this to be one of the outcomes of my post, it shows what business blogging can produce. It can produce reader action and further marketing for us.