We all know the high cost of attracting a customer or client to use our services or buy our products the first time. It’s not cheap. So with all that work and investment, doesn’t it make sense to spend a few cents on keeping them? It sure does. Thats why Email Marketing rocks. Affordable communication [...] Read More

I’ll just qualify post this as a bit of a rant right off the bat. Cheap hosting is killing small businesses by tricking them into thinking that their $5 or $10 is such a good deal, they don’t need to do anything else online. I have had meetings with numerous small businesses that basically brag [...] Read More

Graphic designer David Airey, from across the pond, put out a great post today on elements your blog should contain/display to welcome first time readers and obviously turn them into long time readers. David points out that while you have been blogging for weeks, months or years; the visitor might be reading your blog for [...] Read More

I read a USA Today article this week about small businesses using sandwich board signs to attract more business and the issues some city governments/councils had with them “cluttering up” the streets. More businesses are looking to increase the ways that they attract customers past their existing signage in these economic times and the sandwich [...] Read More