Google Search Inside of Google Search

After reading a story about the top newspaper websites (thanks to Ed Kohler’s Tweet), I wanted to view the San Francisco Chronicle website since it received an “A” grade. Upon typing in “San Fransisco Chronicle” into my Google search field (bad article, no links!) I saw something I had never came across before. A search feature to search the SF Chronicle site, right from Google.

Google search in site

As you can see, Google is providing a search within a search result. Great feature, especially if you’ve ever used a site search on a content heavy website that sucks (See’s). My first thought was that the SF Chronicle’s site was using Google site search internally, but they are actually using Yahoo for that.

So I typed in Giants, the hometown baseball team and got over 400,000 results and a mix of types from the SF Chronicle website. Very cool.

Google search in site results

So I’m left wondering, how long has this feature been there and are there other sites Google is using this for? I get it for many large newspaper sites, but not when searching for the University of Minnesota or Walmart. Imagine if Google offered this as a “product search” when you search Besy Buy or Walmart, they could then serve up many more PPC ads and probably increase some revenue. It would also irk those being searched … who probably spend big bucks with the G.

Anyway, does anyone have anything else to offer or add on this?

6 thoughts on “Google Search Inside of Google Search”

  1. Nice write-up, and thanks for the link.

    Here is Google’s take on why they’ve introduced this. Not everyone is impressed. The biggest complainers have been sites that think they’ll lose on page impressions if Google helps people get directly to what they’re looking for rather than hitting their site’s homepage, then searching within their site.

  2. You bet Ed. I figured you or Paul would have some insight on this. I can see some of the downside items to this, but I would think this is a result of user research and something Google put a lot of thought into. Seems like a great feature as a searcher.

    I’m left wondering what the credentials are to apply this feature to a result. Google used NASA as an example.

  3. I guess I have seen it, but admittedly haven’t looked into it or looked at reactions to it. It looks like that U of M link provides a similar search link that gives you directions to it. I’m liking that!

  4. Yeah, I noticed the directions box too Paul. More searches are being evaluated for context by the show of these two features from Google.

  5. Frankly, it’s a bit of a crutch to help out people who weren’t specific enough in their original searches. If they were more specific, they’d see pages from deep within sites on their SERPs.

  6. Thats a fun way to look at it … and just think of all the crutches out there that we create online for users.

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