Nov 11 / A Small Business Twitter Marketing Example
Thanks to @pancheros on Twitter for putting this Twitter marketing story in front of me. (There are more benefits than you know to following a burrito tweeter.)
The Cedar Rapids, IA Gazette has a nice little write-up on a small restaurant using Twitter. Riley’s Cafe started using Twitter recently and implemented a “Twitter Tuesday” special. So far they have seen both foot traffic in the door as well as local buzz from it. Very cool.
Their first Twitter Tuesday offer was 25% off the entire bill.
You can follow Rileys on Twitter, I did: @RileysCafe
It’s also interesting to note that Riley’s doesn’t even have a website. They jumped right to social media and are using it to drive direct business, not just website or blog traffic.
-- Posted in Small Business, Social Media, Twitter |
November 11th, 2008 at 10:52 pm
Thanks for posting the story, Aaron! It’s great to know that Twitter users are excited about finding local businesses on the network and are starting conversations.
I’ve been able to get some good conversations going with followers of the @pancheros account for Panchero’s Mexican Grill, and there is a lot of valuable feedback to be had. We’re hoping to get some Twitter-follower-only perks out soon! Props to Riley’s for taking this step.
Joel Johnson
Social Media Manager
Panchero’s Mexican Grill
@oscarhamson on Twitter
November 11th, 2008 at 11:01 pm
Hey Joel- Thanks for the comment. Yeah, I love finding these marketing examples and uses from the small biz world. Glad you put me onto it. It’s also cool to see Pancheros embracing SM and Twitter. I”m looking forward to following you.
November 16th, 2008 at 11:17 pm
Nice examples - and interesting how Riley’s have leapfrogged website/email straight to easy twitter.
I’m seeing some businesses do the same with texting rather than email - 140 characters is all their heads can manage.
November 17th, 2008 at 11:11 am
Hi Ken. In talking with Rileys (on Twitter) I would say that they skipped a website and went straight for Twitter because it was free. It is a very interesting jump though.
I would say that a restaurant not having even the simplest of websites is not a good thing. I could present about 20 different scenarios where you can gain business and not loose it by answering some basic questions/interests online.
Thanks for stopping by Ken!
November 17th, 2008 at 6:37 pm
Totally agree on the need for a website - even a simple Blogger will do to lay out the facts and a few pics…