The Cedar Rapids, IA Gazette has a nice little write-up on a small restaurant using Twitter. Riley’s Cafe started using Twitter recently and implemented a “Twitter Tuesday” special. So far they have seen both foot traffic in the door as well as local buzz from it. Very cool.
Their first Twitter Tuesday offer was 25% off the entire bill.
You can follow Rileys on Twitter, I did: @RileysCafe
It’s also interesting to note that Riley’s doesn’t even have a website. They jumped right to social media and are using it to drive direct business, not just website or blog traffic.