Comments on: The Fight For Attention, New Online Advertising Explodes http://www.fivetechnology.com/blog/2009/03/12/the-fight-for-attention-new-online-advertising-explodes/ Web Design & Internet Marketing Tue, 20 Jul 2010 03:55:37 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Brad http://www.fivetechnology.com/blog/2009/03/12/the-fight-for-attention-new-online-advertising-explodes/comment-page-1/#comment-1086 Brad Mon, 30 Mar 2009 00:28:03 +0000 http://www.fivetechnology.com/blog/?p=179#comment-1086 Hey Aaron, nice post and thanks for the blog shout out! Hey Aaron, nice post and thanks for the blog shout out!

]]> By: Aaron Weiche http://www.fivetechnology.com/blog/2009/03/12/the-fight-for-attention-new-online-advertising-explodes/comment-page-1/#comment-991 Aaron Weiche Thu, 12 Mar 2009 22:20:26 +0000 http://www.fivetechnology.com/blog/?p=179#comment-991 @Kevin - Spot on with your note in your comment. The VISA campaign sounds very interesting. I can't wait to see and read more about it. Are you planning on posting on it? @Cory- It sure is a fine line of attention and irritation isn't it? I'm with you on the underline text ads. As a site owner, you really want to "fool" an average user? Thanks for the comment and link, I'm headed to check that out! @Kevin – Spot on with your note in your comment. The VISA campaign sounds very interesting. I can’t wait to see and read more about it. Are you planning on posting on it?

@Cory- It sure is a fine line of attention and irritation isn’t it? I’m with you on the underline text ads. As a site owner, you really want to “fool” an average user? Thanks for the comment and link, I’m headed to check that out!

]]> By: Cory Taj Bolton http://www.fivetechnology.com/blog/2009/03/12/the-fight-for-attention-new-online-advertising-explodes/comment-page-1/#comment-986 Cory Taj Bolton Thu, 12 Mar 2009 19:54:44 +0000 http://www.fivetechnology.com/blog/?p=179#comment-986 I check ESPN.com several times a day because it's my homepage and those ads really annoy me. Yes they grab my attention and rarely if ever do I purposely click on the ad. It fustrates me that I have to wait for the ad to finish its loop sometimes before I can even click on a 'close' icon just to see the 'soccer' navi button. I also dislike websites that underline keywords that when you browse over them with your mouse, an ad box pops up. It really turns me off to the site. I did just read an article RTed from @i612 about 25+ OPA sites to launch three new sized graphical ad displays - http://tinyurl.com/cpbf9a . I check ESPN.com several times a day because it’s my homepage and those ads really annoy me. Yes they grab my attention and rarely if ever do I purposely click on the ad. It fustrates me that I have to wait for the ad to finish its loop sometimes before I can even click on a ‘close’ icon just to see the ’soccer’ navi button.

I also dislike websites that underline keywords that when you browse over them with your mouse, an ad box pops up. It really turns me off to the site.

I did just read an article RTed from @i612 about 25+ OPA sites to launch three new sized graphical ad displays – http://tinyurl.com/cpbf9a .

]]> By: Kevin Alvarez http://www.fivetechnology.com/blog/2009/03/12/the-fight-for-attention-new-online-advertising-explodes/comment-page-1/#comment-983 Kevin Alvarez Thu, 12 Mar 2009 18:55:43 +0000 http://www.fivetechnology.com/blog/?p=179#comment-983 I agree with Ed. Although the first exposure of this ad may have effectively caught your attention, it was the technology that appealed to you, not the product. The novelty will quickly wear off and this technique will soon become another intrusive attempt to get the attention of visitors. NOTE: The louder you shout, the more likely I am to tune you out. In a related story, I saw where Visa is using banner ads in an interesting way. Their "Go" campaign is more likely to be a success. "The campaign also includes media ban­ner ads with live video feeds of people using their cards in six major cities around the world, including Buenos Aires and Ho Chi Minh City. Other banner ads will use Google Maps functionality to deliver local merchant recommendations based on user preference and time of day." There is no question that banner ads are going through an evolution phase and it will be interesting to see how creative internet marketers can get with them. I agree with Ed. Although the first exposure of this ad may have effectively caught your attention, it was the technology that appealed to you, not the product. The novelty will quickly wear off and this technique will soon become another intrusive attempt to get the attention of visitors.
NOTE: The louder you shout, the more likely I am to tune you out.

In a related story, I saw where Visa is using banner ads in an interesting way. Their “Go” campaign is more likely to be a success. “The campaign also includes media ban­ner ads with live video feeds of people using their cards in six major cities around the world, including Buenos Aires and Ho Chi Minh City. Other banner ads will use Google Maps functionality to deliver local merchant recommendations based on user preference and time of day.”

There is no question that banner ads are going through an evolution phase and it will be interesting to see how creative internet marketers can get with them.

]]> By: Aaron Weiche http://www.fivetechnology.com/blog/2009/03/12/the-fight-for-attention-new-online-advertising-explodes/comment-page-1/#comment-982 Aaron Weiche Thu, 12 Mar 2009 15:49:37 +0000 http://www.fivetechnology.com/blog/?p=179#comment-982 Thanks Ed for the comment. You raise a good point. Seems that when the rules of engagement are abused, it casues a bit of gorilla warfare by the advertiser. I wonder if this can be held in check though? Thanks Ed for the comment. You raise a good point. Seems that when the rules of engagement are abused, it casues a bit of gorilla warfare by the advertiser. I wonder if this can be held in check though?

]]> By: Ed Kohler http://www.fivetechnology.com/blog/2009/03/12/the-fight-for-attention-new-online-advertising-explodes/comment-page-1/#comment-981 Ed Kohler Thu, 12 Mar 2009 15:43:55 +0000 http://www.fivetechnology.com/blog/?p=179#comment-981 I think many of the more intrusive ad formats could be avoided if publishers simply treated advertisers with respect. For example, advertisers get screwed when publishers auto-refresh their pages. Ads are displayed that no one sees. The ads aren't broken: it's the publisher's behavior that's broken. I think many of the more intrusive ad formats could be avoided if publishers simply treated advertisers with respect. For example, advertisers get screwed when publishers auto-refresh their pages. Ads are displayed that no one sees. The ads aren’t broken: it’s the publisher’s behavior that’s broken.

]]> By: Dick Rosen http://www.fivetechnology.com/blog/2009/03/12/the-fight-for-attention-new-online-advertising-explodes/comment-page-1/#comment-980 Dick Rosen Thu, 12 Mar 2009 13:58:40 +0000 http://www.fivetechnology.com/blog/?p=179#comment-980 fascinating fascinating

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