I’ve read enough of the doom and gloom articles for the coming year of business; I’m not going to take part in that. Are there challenges? Absolutely, but it’s not hard to wrap your mind around great people with great ideas overcoming them to make an impact.
For me, small business is all about great people. They are inspired, resourceful, passionate and ever adapting.
Thanks to these characteristics, I feel great about the landscape of small business in 2010. Though consumer and business spending may vary, credit and loans will remain tight, some great things are going to happen. Many have already planned out what they can do this year to improve.
Small business has two fantastic things going for it in 2010:
- Opportunity and Technology
Opportunity: With any slump or downturn, there is the new battle to emerge or launch new ideas. Whether it’s an existing small business adding a service or product to their offering, or a longtime corporate worker being laid off and now taking the jump to work for themselves, opportunity is rampant.
Technology: Without a doubt, here is the part that excites us at Five Technology. We’ll get the chance again this year to work with some incredible businesses ready to leverage technology like never before. It might be a web redesign, a CMS integration, starting a blog, networking with social media or a custom web application that will push efficiency like never before. The web is business in 2010, just think about it.
So let’s get after it. Let’s take advantage of the opportunity and mesh ideas with technology, to increase marketing efforts, sales, processes and efficiency.
Let’s make 2010 the year of the small business.