The Local University series continues to pull off great Internet marketing events, with Denver being the latest.
At each of the Local U stops I’ve been a part of, the information, attendees interaction and speakers seem to get better. A cool aspect of Denver was having attendee’s coming from afar to get their local search goods from New Mexico, Arizona, Nebraska and even Japan.
I’m not that surprised though when you consider the expertise, the content covered and the ridiculously low cost to attend a Local U event. Any past attendee will rave on the value.
Search Engines & SEO
I presented on the general workings of search engines and what a business can do to be more visible online, both to search engines and consumers. Finding fun and real ways to show how a small business can approach their website, develop compelling content and prove their credibility online is a favorite for me.
Local Just Keeps Getting Better
The evolution and growth of local search continues at a rapid pace and Local U’s packed room of attendees were rabid for all of the great tips, ideas and strategies to win at local. Maps, SEO, directories, social media and even QR codes were discussed.
Great Presenters Willing To Share
At every event, I keep hearing comments and reading Twitter comments (#localu) on the quality of the presenters and the ease of access to them. Local U is an intimate setting that encourages interaction and conversation. All of the speakers are willing to talk at length before and after the event, allowing for further questions and discussion.
From left to right: Mike Blumenthal, me, David Mihm, Matt McGee & Mary Bowling.
Get It From The Source
All of the Local University presenters offer great local, search, marketing and social media content on their blogs. If you haven’t visited them before, I recommend doing so:
- Mike Blumenthal – Understanding Google Maps & Local Search
- David Mihm – Mihmorandum
- Matt McGee – Small Business Search Marketing
- Mary Bowling – seOverflow blog
Finally, if you’re new to exploring local search and helping your business online, start with GetListed.org to verify your local search listings are claimed.