Local University In Denver Was A Mile High With Success

The Local University series continues to pull off great Internet marketing events, with Denver being the latest.

At each of the Local U stops I’ve been a part of, the information, attendees interaction and speakers seem to get better.  A cool aspect of Denver was having attendee’s coming from afar to get their local search goods from New Mexico, Arizona, Nebraska and even Japan.

I’m not that surprised though when you consider the expertise, the content covered and the ridiculously low cost to attend a Local U event. Any past attendee will rave on the value.

Search Engines & SEO
I presented on the general workings of search engines and what a business can do to be more visible online, both to search engines and consumers.  Finding fun and real ways to show how a small business can approach their website, develop compelling content and prove their credibility online is a favorite for me.

Aaron Weiche - seo presentation

Local Just Keeps Getting Better
The evolution and growth of local search continues at a rapid pace and Local U’s packed room of attendees were rabid for all of the great tips, ideas and strategies to win at local. Maps, SEO, directories, social media and even QR codes were discussed.

Great Presenters Willing To Share
At every event, I keep hearing comments and reading Twitter comments (#localu) on the quality of the presenters and the ease of access to them. Local U is an intimate setting that encourages interaction and conversation.  All of the speakers are willing to talk at length before and after the event, allowing for further questions and discussion.

From left to right: Mike Blumenthal, me, David Mihm, Matt McGee & Mary Bowling.

Get It From The Source
All of the Local University presenters offer great local, search, marketing and social media content on their blogs.  If you haven’t visited them before, I recommend doing so:

Finally, if you’re new to exploring local search and helping your business online, start with GetListed.org to verify your local search listings are claimed.

4 thoughts on “Local University In Denver Was A Mile High With Success”

  1. What a great event! All of the presenters provided great information and a passion for this industry. I have already been implementing information from this event into marketing for my landscaping business. Thank you again for all of your efforts.


    Terra Bella Landscape Architecture

  2. The event was good- I didn’t get bored and the presenters were compelling and also occisionally entertaining! This is very valuable information that you are sharing with both small and large business people. In my opinion, Local search will become more and more important to any size business, and the need for information is apparent, based on the example of the woman in the audience who had been in business for 7 years and didn’t even know if she had ever claimed her Google Local listing. Keep up the great work!

  3. @ Keith – Great to hear you had instant takeaways and things to put in play. Best of luck!

    @ Annie – Glad we kept you awake. 🙂 Yes, the audience example of an unclaimed listing for a 7 year business is more common than you think. Thanks for commenting.

  4. Hi there! I just want to give an enormous thumbs up for the nice data you’ve right here on this post. I will probably be coming back to your blog for more soon.

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