Choosing the Right SEO Company

Choosing the right SEO company can be a daunting task. Those in the industry know the qualities of excellent SEO work. But what about those not in the industry? It can be difficult to tell the difference from an outside perspective, we want to give you an idea of what you can do to make sure to hire the right SEO company. Here are some qualities professional SEO provides.

Research

The cornerstone of every successful SEO campaign is research. Keyword research, market research, and competitor research are all a must. Without proper research your SEO campaign could be targeting unrelated keywords or targeting the wrong market entirely. Before hiring an SEO company make sure that research is something they value. Ask them if they are willing to share with you the results of keyword research.

Better User Experience

Part of the SEO battle is getting your site to appear in search engines for well researched keywords. The rest of the battle is delivering informational content, turning potential customers into paying customers, and turning one time readers into returning readers. Sometimes lost in the shuffle to get more traffic to your website is the ability to keep people interested once they reach your site. Before hiring an SEO company you need to make sure they are considering what happens once someone clicks on the site. Targeting unrelated keywords, keyword stuffing, and not adhering to great usability and design standards may gain more traffic but not quality traffic. Make your SEO company agree to using no spamming tactics that will almost certainly not work out in the long run.

Break Down the Quote

When your potential SEO company gives you a quote or proposal, look for a break down of services to be performed. If they do not provide a break down, do not be afraid to ask for one.

Here are some MUST HAVES:

  • Site Audit for Technical Issues – There are many issues that can prevent search engines from effectively indexing a website. Among them are duplicate pages, broken links, and bad URLs.
  • Keyword Research – The keyword research to find the keywords your site should target is vital to the success of any SEO campaign. So vital in fact, that if this step is skipped no SEO campaign will reach its maximum return on investment.
  • Content Optimization – Using the knowledge gained from keyword research the next step is to optimize your website’s content.

If you have the budget, I would additionally recommend link building, local search optimization, & social media optimization.

 

4 thoughts on “Choosing the Right SEO Company”

  1. I couldn’t agree more with this post. Working at a company who provide SEO myself, knowing the importance of good keyword research and targeting specific phrases is something I have to include with every project I do. It’s a laborious process and can take many hours of work to do properly but the end product, as long as it’s coded correctly, will be a site that surges up in search engine rankings. More often than not, this then leads to the company attracting far more business and notability in their specific market.

    One thing I would point out though is that there is such a thing as bad SEO. Certain techniques will only lead to a site being flagged up by search engines and dropped dramatically in the rankings. Be careful to make sure you choose a company that don’t use Black Hat SEO techniques or it could have completely the opposite effect to that desired and paid for.

  2. Thanks for the comment David.

    That is very true, there are many SEO strategies that will get your site deranked or in many cases removed from the search engines index completely. These strategies may get more traffic in the short term but the search engines are working hard every day to suppress these tactics. This means that these strategies have no long term value. The types of folks that use these tactics will collect their check from you and you’ll never hear from them again!

  3. This is great! It refreshing to read something from someone that knows what they are talking about when it comes to SEO.

    So many people are just out for the money these days & this is invaluable information.

    Keyword research & good research in general is core to a sound SEO campaign, so if a company can NOT provide you with proof they are doing this then go find someone else, there are tons of them out there!!

    Cheers,
    Robert Griffiths
    Website Designer Scotland

  4. I adore your website.. excellent colours & theme. Did an individual design this site oneself or maybe have you actually rely on someone else to do it for you personally? Plz answer while I!|m planning to design and style my very own blog site as well as want to learn where by u became this specific through. thanks

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