The phrase “content marketing” is all over the web these days. Content has become a mixture of many things: webinars, blog posts, videos, social network shares and more. If done right, a well-executed Internet marketing campaign will yield considerable benefits for your business.
Content marketing can be just what your brand needs to reach out to your audience and get them interested in your company. Marsha Collier, column writer for Entrepreneur.com provides five useful tips to creating a successful content marketing campaign for your company.
Know Your Audience and Keep the Content Relevant
Each social network site has a unique identity and audience, so take time to research the demographics of the social marketing platforms you use to share. All sites are not the same.
Whether you market to businesses or consumers, you no doubt have a grasp of their interests. Blogs are still a great way to build an engaged community around your brand and interests.
Check what your consumers are sharing on social media. By making your blog posts relevant to readers, they may pass along your content as well and become your advocate.
Beware of Constant Self-Reference
Repetitive self-reference will not stimulate engagement. Direct your message to the reader and be sure to personalize it by using the word “you”. In this way, your posts directly address the interest of your community. Stop talking about yourself, and start talking as yourself.
Share What Works
When creating content for your business, consider your own time schedule and talents. If you don’t have time or resources to write a white paper, consider other options that may be more suitable for you. For example, you could use short product demonstrations or instructional videos (try to keep them under 2 minutes). Or you could photograph your company’s products in action that you can share on Instagram.
A growing trend is content aggregation, which is deriving content from others’ RSS feeds. Curating content requires you to find, read, and qualify digital content that is relevant to your audience. It may sound like a lot of work, but it may take as little as 30 minutes a day. If you regularly read online content that relates to your business, finding articles to share is a simple proposition.
Measure Once and Then Again
Track the comments and responses to your pieces. When you share links on social media platforms, use the many free metrics tools to decipher which of your posts were on track. Were they read? Shared? Acted upon? If a platform or content type isn’t working for you, be sure to put effort into the ones that are.
Know that your content marketing will build with time and continuity, and social content may not turn into sales right away. Set up a solid plan in advance and have reasonable expectations.
If your company wants to enhance its content and Internet marketing strategies, we’re here to help you!
Read the full article by Marsha Collier.