It doesn’t help you to say that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right?
It’s not that easy. Without optimizing your posts for sharing and actually coordinating some promotion of your own, it’s very possible that they could fall flat.
Sam Kusinitz, writer for HubSpot.com, a website on all things marketing related, shares helpful information on how to get more people to share your blog posts and thus enhance your content marketing strategy.
How to Optimize Your Blog for Content Distribution
According to the Science of Social Timing, the best time to publish a post is Monday and Thursday around 9:30 a.m. Most blogs are read around 11 a.m. Starting your morning off right on a Monday with a blog post may be beneficial for gaining more readers and social shares!
Social Buttons & Counters
Kusinitz recommends placing social share buttons prominently at the beginning of each post. Include counters on these buttons to encourage others to share (and help you track your social proof). He also recommends featuring platforms that are most relevant to your audience.
Kusinitz says that including beautiful visual content increases shareability and engagement. With your social media posts on sites like Facebook and Twitter, include an image to catch the eyes of your audience and followers. Posts with images have much higher engagement. However, along with images, make sure to include keywords in image labels to increase SEO. Kusinitz says the average shares for articles without images is only 28% in comparison to 64.9% of shared articles with images. Make sure to include pictures in every post!
Call to Action (CTAs)
Whether it’s a link to the next article or an ebook download, Kusintiz asks us to provide something to entice readers to click through. Test different copy, placement, colors, etc. to see what resonates with your audience.
At Five Technology, we can help your business set up a blog or give you more ideas and suggestions on how to enhance it so readers want to share your content. Thus, leading more traffic to your website. Let’s chat to get started!
Read the infographic by Sam Kusinitz.