Five Techwe are
Jan 17, 2011

Don’t Make Google Think, Claim Your Google Places Listing

Ask any local search authority and you’ll find out that step one online for a small business is claiming your local listing with the major search engines.  Without even having a website, your local listing like Google Places can be a great marketing tool for a business. What happens if you don’t claim your listing? Well, you leave Google to guess …  and they might guess that your one location, small town meat shop is a billion dollar, ...

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Dec 31, 2010

Web Design Project: DOMUS Architects

DOMUS is a Boston based architect and construction firm for over 30 years.  Even with all of their success and awards, this web design is their first website in the company’s history. Focused On The Work It was important to bring the amazing work of DOMUS right to the forefront.  The biggest focus of the website is their past and current architecture projects . Each project features a photo gallery, project overview, highlights and ...

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Dec 15, 2010

Web Design Project: FiberStock

Horses, bison and cows, oh my!  Our latest web design project is a redesign for FiberStock Inc. that produces fiberglass horses , other animals and custom fiberglass statues . A Web Redesign 10 Years Later It’s a little crazy for me to even type this, but I designed FiberStock’s first website over 10 years ago.  While the old site lacked in design compared to today’s web design capabilities, it’s SEO trust continued to ...

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Dec 10, 2010

Google Places Local Search Ranking Video

With all of the new features and changes in the local search scene at Google, they took the time to put together a video explaining local search rankings . Google Places The video is a great visual and base level explanation of how local search rankings are displayed, compiled and ranked for Google Places. The video outlines these three main ranking factors: Relevance – results that categorically match what has been ...

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Dec 1, 2010

Web Design Project: Whole Cottonseed for Cotton Incorporated

Our latest web design project was built to communicate the benefits of whole cottonseed for dairy cows.  The project was a microsite for Cotton Incorporated and involved working with the great team at Harvest PR . A Website With A Message The fun part about a microsite is the focused message. Cotton Incorporated needed to reach dairy farmers with the benefits of feeding whole cottonseed to their herds in new ways online.  The website is ...

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Nov 19, 2010

Minnesota Search Marketers Unite: MNsem’s First Event

All it took was three search fanatics and a few ideas over beers to form the Minnesota Search Engine Marketing Association .  That trio of search marketers was Clint Danks , James Svoboda , Lisa Raehsler who formed MNsem, hit the social channels and put together the groups first event that took place last night at FRWD . The Beginning of Something Great? When James hollered at me about MNsem launching, my reaction was ...

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Nov 17, 2010

Web Design Process: Sketch to Wireframe to Web Design Concept

I thought I would share some of the thought process and steps that go into taking a custom web design from an idea to something you can see and understand.  The web design process always starts with identifying the goals of the site and the user, the content to be utilized and the features needed. Below is a project we have recently started with example of the sketch, the wireframe and the final website concept for the home page.  With most projects, we ...

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Nov 9, 2010

Google Instant Preview Search Puts An Emphasis On Good Web Design

I saw rumor of it months ago, but Google has announced today that previews are now a part of search results .  Each search result offers a magnifying glass icon that when clicked, displays a preview of the page. ( View full Google Preview search screenshot ) I think this is a fabulous feature for the user and it also plays into the hands of those who create well designed websites and content pages.  Not only does the searcher have a meta title ...

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Nov 5, 2010

Facebook & Small Business Marketing With The Buffalo Chamber

I enjoyed the opportunity to speak at the Buffalo Chamber Quarterly Luncheon this week on Facebook.  My presentation focused on small business using Facebook for marketing. Marketing Options & Best Practices Chamber members learned about the various ways to use Facebook to both market socially with deals and interaction as well as using direct advertising with Facebook ads.  My slides are embedded below. ...

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Nov 2, 2010

It’s Not One Presenter, It’s Hundreds – Twitter Changes Conferences

If you’ve been to a conference, workshop or presentation lately you’ve noticed.  If you haven’t been able to make it to an event you wanted to … you’ve noticed.  Twitter is buzzing with links, takeaways, highlights, photos and more everyday, from people at great events.  Twitter is making events better. Heads Down Is A Good Thing There was a time when a presenter would shudder at half the ...

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