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With 90 percent of American adults owning a cell phone and almost 60 percent owning a smartphone, the mobile marketing field is a force to be reckoned with. This is about 240 million people marketers can reach through mobile marketing efforts. Smartphones allow people to be constantly connected through social media and apps, which makes marketing blunders and fails very fast-moving stories. 60SecondMarketer.com provides four mobile marketing mistakes that ...
Read MoreKelly Wrather, column writer for SearchEngineWatch.com provides an interesting approach how content marketing is like running in a relay race. 1. Start With a Training Program Simply put, one does not typically up and run any type of race without doing some training. The same preparation is required to execute effective content marketing. Successful content is born out of a well-planned strategy. Map out your future content through an editorial ...
Read MoreDo you ever wonder how businesses are using social media marketing to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time on? Donna Mortiz, column writer for Entrepreneur.com examines Social Media Examiner’s annual Social Media Marketing Industry Report after surveying over 2,800 marketers. The one undeniable message from the report is that ...
Read MoreeCommerce websites come in all shapes and sizes, but they do all have one thing in common: the shopping cart. For something that is so easy to do in real life, the online shopping experience is usually done poorly sometimes that there are too many shoppers turning away. What should your company be doing to increase conversions on your eCommerce site? John Paul Maines, column writer for MarketingLand.com, a website on all things Internet marketing related, ...
Read MoreCall it organic marketing, call it inbound marketing or even content marketing — the practice of creating useful information to generate demand and attract an audience of buyers vs. buying ads to push messages out to them is one of the highest impact, low cost approaches to Internet marketing a business can take. The practice of optimizing content for better search visibility goes hand in hand with the broader approach of inbound marketing. SEO ...
Read MoreYou’ve probably invested a ton of time and effort in your company’s SEO (Search Engine Optimization) strategy, and now your company dominates the rankings, however, your site is outdated. Here are five steps to ensure that you are able to successfully execute your site redesign without compromising months or possibly years of investment in SEO. Step 1: Evaluate Your SEO Strategy A site redesign is the perfect time to evaluate your SEO ...
Read MoreMany marketers take their time when translating their website and collateral, such a webinars, brochures, or online videos. Those marketers are confident that English is the “language of business” and that even if a product is available internationally, an English-only voice will be enough to convince prospects to consider the product. However, according to the report “ Can’t Read, Won’t Buy “, research firm Common Sense ...
Read MoreStarting and marketing a new business is not the same today as it was twenty, or even ten years ago. It’s important to take initiative on your business idea by setting up your website and social media accounts. Execution is what differentiates a great thinker from an entrepreneur. Everyone and every business starts somewhere — and your top priority right now should be building and growing your online presence. To help get your marketing efforts ...
Read MoreIt’s no lie that blogging is a great Internet marketing and content marketing strategy to engage with your audience. What is the first step you take as you begin writing a blog post? Lots of people just like to start at the beginning — they stare down the blinking cursor until they’re suddenly inspired to write a clever introduction. However, this isn’t always the best way to start a blog post. Instead, it can be much better to ...
Read MoreJon Schepke, column writer for SearchEngineWatch.com, a website on all things Internet marketing and search engine related, informs us with four simple steps to maximize local search success for your company. According to new research, “Four out of five consumers say they want search ads to be customized to their city, ZIP code, or immediate surroundings.” Furthermore, four out of five consumers conduct local searches on search engines. Today, ...
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