Danielle Wiley’s article from MarketingLand.com, an online marketing publication website, would argue that social media websites such as Facebook, Twitter, Instagram, Pinterest, blogs, etc. are the places where people are talking about your company’s goods and services. According to Technorati’s 2013 Digital Influence Report, there is a growing trend of consumers turning to blogs and social media when looking to make a purchase. We shouldn’t underestimate the importance of social media marketing when wanting to reach out to potential customers.
If you already have an existing website, or plan to develop one in the future, it’s very important to understand the characteristics that can either make or break the effectiveness of your online investment. An unattractive or poorly built website will do more to hurt your business than to help it. We’ll look at the five general components involved in website design and making it successful for your business.
It is obvious that the Internet has become an integral part of consumers’ local commercial activity today. According the PR Newswire.com, nearly all consumers (97%) are now using online media to shop locally. With nearly all consumers using the Internet to assist buying decisions, search engine rankings have become a top priority for both large and small companies. The way to grab the top spot in a Google search remains a mystery, and it’s never a guarantee that your company will be #1. That being said, the stronger your SEO (Search Engine Optimization) is, the better your chances are of ranking organically in search engines.
When it comes to creating an eCommerce website, there may be some challenges regarding the design and usability of the site. Sites that do sell products online need a website that promotes their products and is easy for everyone to use. If you are just starting out, don’t worry, follow these tips for creating an superb eCommerce website. Don’t expect to become rich overnight, as long as you implement these tips and be patient, you should eventually see profits coming in.
An article written by the Editor in Chief of Personal Branding Blog and the CEO of buzz2bucks, Maria Elena Duron, “5 Things You Need to Know to Get ROI from Your Facebook Ads” provides a helpful guide in order to for you to have better social media marketing for your business, and ultimately receive a return on your investment. Perhaps being in a small business you’ve considered using Facebook Ads to better market your company online. Duron agrees that this is the most effective Internet marketing avenue for businesses to use because Facebook has over a billion users worldwide, which is a pretty significant audience size to get in front of. She also believes that Facebook ads are some of the most effective ways businesses can market to customers. Duron provides five reasons why Facebook ads are a good thing for your business, and what you should know to make these ads work for you.
The article, “Accepting Credit Cards and PayPal on Your eCommerce Site” by entrepreneur.com writer Rich Mintzer provides a good understanding for someone starting an online business focused on eCommerce sales. The article suggests that in order to set up a credit card account on your website, the most commonly used methods of accepting these credit card payments is by either using your own merchant account, or by using a payment gateway account (third party merchant).
One of the most difficult aspects of learning about Internet marketing is that you have little ability to distinguish cold-hard facts from marketing fluff. You want to absorb as much information as possible without having to fact check every article you read on new marketing techniques.