The ever expanding role of social media in search engine marketing has changed the game for search engine optimization (SEO). These things used to be completely different marketing strategies, but we have seen more and more how they need to work together in order to achieve online success.
This morning the Internet went down at Five Technology. When all of your work is web-related, there is not much to do in these instances. As website designers and website developers, we were left stranded with no Internet and no email.
This morning I stumbled upon a blog that really hit home for Five Technology and our initiatives as a company. Web Designer Depot recently posted a blog “Brand Building with Website Design” that discusses the role of web design in building or enhancing a brand.
Now that you’ve recovered from your New Years Eve hangover and caught up on some sleep from the busy holiday season, it’s time to start thinking about your Internet marketing strategy for 2014.
Most eCommerce websites are pretty straight forward. You have a company that sells a product and its customers can buy the products online and have it shipped straight to their door. But what happens when you have a company that has hundreds of products, sells only to businesses, and each customer has slightly different pricing based order amount and frequency? The solution would be a custom eCommerce website that you adapt to fit your client’s needs.
More and more people are accessing the web through devices other than a desktop computer, which has increased the importance of responsive web design. Think about if you were a student, where are you going to go to see what’s for lunch, when an assignment is due, or what time the football game starts? Now you’re a parent. What would be the most convenient way to check your children’s grades, or see if they got out early for a snow day (a common occurrence here in Minnesota)?
Blazing Adventures has over 40 years of experience providing outdoor activities in Colorado, they are the most knowledgeable whitewater rafting and outdoor adventure company in Aspen and Snowmass. However, their web design did not convey this reputation or how adventurous this small business actually was. After seeing the renovations that Five did to Blazing Adventures’ sister company website, Incline Ski, it decided that it seriously needed a revamp of its own. We worked with Blue Tent Marketing on this custom website.