Every morning I sit in front of the computer with a bowl of cereal and fire up my RSS feed. Lately, my feed has been buzzing with big changes and updates from Google themselves. Here is a summary of three big changes.
Online reviews can be seen on your Google Places page and other website profiles such as Yelp and Urban Spoon. When someone is using a search engine to find restaurants, hotels, or other local services, they will likely find some of these online profiles and will use what they learn from these profiles to choose where they spend their money.
A vital part of launching a new website is having a checklist handy. Ideally your list should be completely checked off, signed, and dated before launch.
With the first quarter coming to end soon, I wanted to shed some light on a city website redesign that was sent live back in February. The web development project, of course, being the official city of Delano’s government site. While this online marketing project included web design, custom web development, content management, etc., I want to give some attention the online Agendas and Meeting Minutes application.
- Main Categories: From any page on the site, users can access the main categories of District, High School, Middle School, Elementary School, Activities, and Community Education instead of using the back button or needing to return to the home page and start over. For example, a parent can choose the main category High School to get to a specific teacher page and then go directly from the teacher’s page to information about a recent school board meeting under the main category District.
Yesterday Google Launched Think Insights. Google refers to this as a digital cheat sheet for marketers. It features all sorts of online marketing goodness to soak in.