Facebook has Provided the Blueprint

Facebook has put social media on the map, and there’s no sense in debating whether it is here to stay.  I think we can all agree that it’s not going away anytime soon, but what is debatable are the benefits social media marketing and Facebook can offer your business or organization.  For some, the negatives of bringing Facebook into the work day far outweigh the positives, while others are using the medium to effectively communicate to their current and potential customers.   Personal networks are a double edged sword!

Jul 05, 2011

What is Online Marketing?

Within the last year or two if you said you were an online marketing company, your elevator pitch was pretty straight forward.  It all starts with a great web design, maybe a usability audit, some search engine optimization (SEO), and throw in a little email marketing and you’re on your way to online success.   Those are all still very important and a cornerstone in any solution provided by an online marketing company, but the game is constantly evolving and there is no better example of that than what we are seeing today.