Having just a website is not enough anymore. Don’t get me wrong here because having a website is absolutely vital to your online strategy. But the web is getting more competitive every year and if you truly want your business to reach its highest potential you should consider the following strategies.
Johnson-Condon is a Minneapolis, Minnesota law firm. Johnson-Condon came to us because their website was severely outdated and difficult to update content. They needed a modern and SEO friendly design built on a content management system that allows them to update their content frequently.
After launching their website last year, Excel Mechanical contracted Five Technology to streamline their approach to filling out invoicing & billing forms.
If you have a website that has dynamic content or has multiple pages and steps under one URL (or an all flash website), you have to do a little more work to get Google Analytics to effectively track your pages.
You have a beta site in production and project completion is weeks or months away. By chance you catch that the site has been indexed by Google. It could be that your staging server has been indexed. Or maybe your client has shared the beta site’s link on twitter or facebook.
Facebook has put social media on the map, and there’s no sense in debating whether it is here to stay. I think we can all agree that it’s not going away anytime soon, but what is debatable are the benefits social media marketing and Facebook can offer your business or organization. For some, the negatives of bringing Facebook into the work day far outweigh the positives, while others are using the medium to effectively communicate to their current and potential customers. Personal networks are a double edged sword!
Within the last year or two if you said you were an online marketing company, your elevator pitch was pretty straight forward. It all starts with a great web design, maybe a usability audit, some search engine optimization (SEO), and throw in a little email marketing and you’re on your way to online success. Those are all still very important and a cornerstone in any solution provided by an online marketing company, but the game is constantly evolving and there is no better example of that than what we are seeing today.