Creating Your Brand’s Voice

Creating content may feel like a one way street. Composing content for your company’s website, writing blog posts, and social media updates become a lot of work and require a lot of thought to create creative content. However, communication is about two parties: a writer and a reader, or a speaker and a listener. To get your message across, you need to understand who you’re writing for or who you’re talking to. Henneke Duistermaat, writer for KISSmetrics, shares useful stepsĀ on how to spark interest and engagement with your brand’s voice.

Using Google+ for Marketing

Neil Patel, co-founder and writer for, discusses the benefits of businesses utilizing Google+ for their social media marketing. Google+ is a platform not to be ignored. If your business wants to be seen and heard, Patel highly suggests to create a profile for your business. With over 150 million active users, using Google+ can definitely help impact your search engine rankings in a good way, simply because its run by Google. Patel offers some simple ways you can leverage your Google+ page such as:

Benefits of Responsive Web Design for B2B Websites

With a recent mobile takeover of web surfing activities, it’s important and vital for B2B companies to conform to the trend. However, there’s still a large number of B2B sites that are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to be much lower than on B2C sites.