Jul 15, 2014

Advantages of Social Media Marketing for Your B2B Company

As more businesses start landing and controlling their own social media campaigns, it’s becoming more clear that if a company does not ¬†utilize social media, they’re put at an extreme competitive disadvantage. Social media marketing has many advantages as it offers the immediacy and interactivity consumers want and anticipate. It can help to also intensify customer engagement, drive quality leads and produce higher ROI.