Mistakes are inevitable, and we’re all human. We’ve all seen or heard about the horrors of a failed website redesign.
Greg Gifford, column writer for Moz Blog, discusses the importance and necessity to understand, learn, and how to do local SEO. If you’re marketing for a business or even working for a company, SEO matters to your local internet marketing and ultimately, your company’s success . If your company has a physical location, local SEO is absolutely necessary to utilize.
With 90 percent of American adults owning a cell phone and almost 60 percent owning a smartphone, the mobile marketing field is a force to be reckoned with. This is about 240 million people marketers can reach through mobile marketing efforts. Smartphones allow people to be constantly connected through social media and apps, which makes marketing blunders and fails very fast-moving stories.
Kelly Wrather, column writer for SearchEngineWatch.com provides an interesting approach how content marketing is like running in a relay race.
Do you ever wonder how businesses are using social media marketing to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time on?
eCommerce websites come in all shapes and sizes, but they do all have one thing in common: the shopping cart. For something that is so easy to do in real life, the online shopping experience is usually done poorly sometimes that there are too many shoppers turning away. What should your company be doing to increase conversions on your eCommerce site? John Paul Maines, column writer for MarketingLand.com, a website on all things Internet marketing related, gives us some helpful suggestions.
You’ve probably invested a ton of time and effort in your company’s SEO (Search Engine Optimization) strategy, and now your company dominates the rankings, however, your site is outdated.