I came across a blog post recently that stated web analytics should be called business analytics (sorry I forgot where!) and I couldn’t agree more. Yes, the tool is producing statistical information from your website, but it truly is providing stats, behaviors, strengths and weaknesses of your business. I’m still amazed at the number of [...] Read More

I recently asked the help of a few Twitter users to measure the impact that Twitter can have on promoting a blog post. Plenty of bloggers on Twitter will tweet about their own posts but I wanted to see the power of “retweeting“, when other Twitter users put out a link and suggest your blog [...] Read More

While many businesses are interested in the benefits a content management solution (CMS) or a blog can bring to their web presence, many are confused on the types of content to publish and use.  Fresh web content is a component of search engine optimization so it is important to brainstorm, plan and execute production of [...] Read More

Most small businesses have heard of blogging, some read a few blogs and others have jumped into business blogging already. You might be wondering if you should start a blog for your small business. Most small business owners or management I talk to have some misconceptions on blogging. These “blog fears” are often a combination [...] Read More

I felt like I had come across some great posts and interesting articles with Minnesota roots the past few days and I thought I would pass them along to you. Maybe it’s because we finally had a weekend of 75 degree days with plenty of sunshine to get our great MN minds going. + The [...] Read More