Google has released more details on their upcoming Mobile First indexing change that will see the search engine rank the mobile versions of webpages. Currently, Google indexes the desktop version of a page, but will serve the mobile version for those who search from a mobile device. Many webmasters had plenty of questions about this change, especially as it pertains to ranking and indexing websites that currently serve different versions of the same content to desktop versus mobile searchers.
When web pages are shared on social media platforms a preview of the link is generated. Before you publish your next blog post take the time to visualize how your post will appear in the link preview on social media platforms. Presentation is key because the preview is an opportunity to capitalize on the fact that someone is sharing your page.
The website for your non profit organization is at the center of your digital marketing strategy. Therefore, it deserves the maximum effort to create a user-friendly website that works to fulfill all the goals of your organization.
Google Analytics (GA) provides valuable detailed statistics about a website’s traffic and traffic sources but they can only be seen in Googles backend interface by the admin and shared users of the account. Is there data from GA that would be valuable to display on your actual website?
Have you been noticing some website design and content trends substantially changing in the past couple of years? With the exponential growth of different devices accessing the Internet and keeping pace with best SEO practices Ilya Posin with Forbes points out a few that stand out:
As more and more companies begin to join social media sites to better connect with their customers, the noise level for individual users increases. Today, there are over 1 billion active users around the world. How are you going to make sure your brand stands out among the insanely large crowd? Your brand must be remarkable, interest, and add value. Here are some helpful strategies to optimize and take Facebook-specific functionality into account.