Build it and they will come, right? Anyone who owns and manages a website understands that this is rarely the case. When it comes to driving traffic to your website, there are at least two major options: PPC (pay-per-click marketing) and SEO (search engine optimization).
In PR Daily’s article by Rebecca Scully, “Content Marketing Strategy’s Fabulous Five”, Scully outlines some general approaches to consider when it comes to choosing the right elements for your content marketing strategy. We’ll take a look at a few of them.
The Internet marketing industry obviously needs a strong hold on content marketing, and it’s important to understand the motives and goals marketers want to achieve with content, the chief obstacles in their way, and how successful they feel they are.
Nathan Safran’s article, “4 Intangible Benefits of Content You Shouldn’t Overlook” on SearchEngineLand.com, a daily blog posting organization for all things SEO (Search Engine Optimization). He discusses the benefits of having digital technology for marketing use because we are able to measure the impact of our online efforts like never before.
Businesses are investing a lot of resources to establish a presence on social media networks like Google+, Twitter, Facebook, and Pinterest. However, funneling all of your time and money into social networks should not be your only form of Internet marketing. Some companies assume that optimizing their social media networks is enough to boost their online presence, but a blog can also play a vital role in engaging potential customers.
Over the years, there has been a dramatic shift in the content that companies publish as marketing material. The advancement in technology with the Internet and social media has played a part in this. However, there is something more to it. There has been a shift in the buyer persona.
Generating fresh and relevant content can be time consuming, frustrating, and sometimes just plain boring. Wouldn’t it be nice to have some sort of plan behind content generation?