Greg Gifford, column writer for Moz Blog, discusses the importance and necessity to understand, learn, and how to do local SEO. If you’re marketing for a business or even working for a company, SEO matters to your local internet marketing and ultimately, your company’s success . If your company has a physical location, local SEO is absolutely necessary to utilize.
Many marketers take their time when translating their website and collateral, such a webinars, brochures, or online videos. Those marketers are confident that English is the “language of business” and that even if a product is available internationally, an English-only voice will be enough to convince prospects to consider the product.
Jon Schepke, column writer for SearchEngineWatch.com, a website on all things Internet marketing and search engine related, informs us with four simple steps to maximize local search success for your company. According to new research, “Four out of five consumers say they want search ads to be customized to their city, ZIP code, or immediate surroundings.” Furthermore, four out of five consumers conduct local searches on search engines.
Search engine optimization, or SEO, is an Internet marketing term that is tossed around daily in conversations with clients. In most cases, clients have some idea of what SEO is and what stands for. However, in some cases, it seems like business owners and marketers merely know that it is important for online success, but do not really understand what it is
Why is local SEO important? Let’s start by defining what local SEO is exactly. Local search engine optimization (SEO) is a specialized kind of online marketing that increases visibility for businesses interested in ranking for geographically-related keywords. In other words, when a customer types in your business type (product or service) and your local area (city, state, or zip code) you want your business listing and website to pop up as high as possible in the search results.
You may or may not have heard of the social media platform Google Plus. It is not very popular, yet, and it is highly under-used, for now. However, most Internet marketers believe that it could hold very special powers for Internet marketing in the future.
Online reviews can be seen on your Google Places page and other website profiles such as Yelp and Urban Spoon. When someone is using a search engine to find restaurants, hotels, or other local services, they will likely find some of these online profiles and will use what they learn from these profiles to choose where they spend their money.