I came across a great example of online marketing and offline marketing working together over the weekend. We often see traditional marketing driving people to the web, but I found something different going on. I found online marketing elements being put to use offline.
Local search & web design gurus Pat Sexton and David Mihm delivered simplicity and value in the launch of their new small business tool GetListed.Org. The website allows a business or their marketing partner to verify their main local search listings in Google, Yahoo, Best of the Web (BOTW) and MSN Live in one easy step. Just type in your business name and zip code to get your local search listing report.
On Tuesday, January 20th I had the opportunity to present a 3 hour Internet Marketing seminar on Search Engine Optimization and Email Marketing to a great group of attendees in Buffalo, Minnesota. Here is a short summary video with some of the slides (77 slides in total!), photos from the event and a video clip.
Last week when I posted about online reviews being used as a marketing strategy, I didn’t grasp that my post would push one of our customers to take action.
It shouldn’t be news to you that you need to write web content that engages and informs your website user / visitor first and foremost and attracts the love of the search engines second. It can be very easy to accomplish both user friendly content and search engine friendly content when you consider that visitors to your website these days are more like the search engines than ever.
Yesterday’s USA Today had a feature story about the effect of online reviews for businesses leading to acquiring new clients. The focus of the article was a Los Angeles area chiropractor who actively encourages clients to write reviews on Google, Yelp, Yahoo and other local sites that allow reviews. His business has increased from people finding the reviews and choosing his practice over the others in the local search results.
In landing a website redesign project for a window washing company we knew it had to be a clean web design, streak free content and a clear focus on local search results. Ryan Doliber, the owner of Sparkling Clean Window Washing has been in business for a few years and realized it was time to move up in the web world and decisively differ his brand appearance from the competition.