Greg Gifford, column writer for Moz Blog, discusses the importance and necessity to understand, learn, and how to do local SEO. If you’re marketing for a business or even working for a company, SEO matters to your local internet marketing and ultimately, your company’s success . If your company has a physical location, local SEO is absolutely necessary to utilize.
You’ve probably invested a ton of time and effort in your company’s SEO (Search Engine Optimization) strategy, and now your company dominates the rankings, however, your site is outdated.
Call it organic marketing, call it inbound marketing or even content marketing — the practice of creating useful information to generate demand and attract an audience of buyers vs. buying ads to push messages out to them is one of the highest impact, low cost approaches to Internet marketing a business can take.
As website designers, it is known that website design is about elevating bland information on a screen into something enticing and easily recognizable. It’s also about communicating an idea with others about what your business has to offer. So what happens when the message you’re trying to communicate to others must first pass through the eyes of a robot? The robot cannot compute the value of aesthetics. It can only operate off of its limited algorithm.
A total site redesign can be a tricky thing. At some point, you must redesign you website to keep it fresh and interesting for visitors. When you do redesign, you also run the risk of your traffic dropping off too. Redesigning a website is one of the biggest SEO challenges that a company can face.
We’ve got some news for you: Your company’s website will never be finished. If you believe you are completely finished with your website, then perhaps you’re not doing all you should with it. And this adds up to some good news because if you’re constantly updating your company’s site, you’ll develop an advantage over your competitors who aren’t.