It is obvious that the Internet has become an integral part of consumers’ local commercial activity today. According the PR Newswire.com, nearly all consumers (97%) are now using online media to shop locally. With nearly all consumers using the Internet to assist buying decisions, search engine rankings have become a top priority for both large and small companies. The way to grab the top spot in a Google search remains a mystery, and it’s never a guarantee that your company will be #1. That being said, the stronger your SEO (Search Engine Optimization) is, the better your chances are of ranking organically in search engines.
Search engine optimization, or SEO, is an Internet marketing term that is tossed around daily in conversations with clients. In most cases, clients have some idea of what SEO is and what stands for. However, in some cases, it seems like business owners and marketers merely know that it is important for online success, but do not really understand what it is
Businesses are investing a lot of resources to establish a presence on social media networks like Google+, Twitter, Facebook, and Pinterest. However, funneling all of your time and money into social networks should not be your only form of Internet marketing. Some companies assume that optimizing their social media networks is enough to boost their online presence, but a blog can also play a vital role in engaging potential customers.
Why is local SEO important? Let’s start by defining what local SEO is exactly. Local search engine optimization (SEO) is a specialized kind of online marketing that increases visibility for businesses interested in ranking for geographically-related keywords. In other words, when a customer types in your business type (product or service) and your local area (city, state, or zip code) you want your business listing and website to pop up as high as possible in the search results.
You may or may not have heard of the social media platform Google Plus. It is not very popular, yet, and it is highly under-used, for now. However, most Internet marketers believe that it could hold very special powers for Internet marketing in the future.
Over the years, there has been a dramatic shift in the content that companies publish as marketing material. The advancement in technology with the Internet and social media has played a part in this. However, there is something more to it. There has been a shift in the buyer persona.
The ever expanding role of social media in search engine marketing has changed the game for search engine optimization (SEO). These things used to be completely different marketing strategies, but we have seen more and more how they need to work together in order to achieve online success.