Every morning I sit in front of the computer with a bowl of cereal and fire up my RSS feed. Lately, my feed has been buzzing with big changes and updates from Google themselves. Here is a summary of three big changes.
Blogging is perfect for website owners who want to take an active role in raising their SEO profile. Its not just SEO, there are numerous benefits to blogging. If a website offers fresh and informative content that is updated often that is a site that is more likely to get bookmarked, shared on Facebook and Twitter, and maintain a higher level of returning visitors.
Most small businesses have heard of blogging, some read a few blogs and others have jumped into business blogging already. You might be wondering if you should start a blog for your small business. Most small business owners or management I talk to have some misconceptions on blogging. These “blog fears” are often a combination of misinformation from uninformed sources and their own inexperience.
After reading a story about the top newspaper websites (thanks to Ed Kohler’s Tweet), I wanted to view the San Francisco Chronicle website since it received an “A” grade. Upon typing in “San Fransisco Chronicle” into my Google search field (bad article, no links!) I saw something I had never came across before. A search feature to search the SF Chronicle site, right from Google.
Rand over at SEOMoz put out his Whiteboard Friday video this week on Business Blogging and offered up 5 tips if you are considering blogging for business, especially to help your SEO efforts. Rand’s weekly videos offer great SEO tutorials and education and I was excited when I saw it ventured into blogging and SEO this week.
Graphic designer David Airey, from across the pond, put out a great post today on elements your blog should contain/display to welcome first time readers and obviously turn them into long time readers. David points out that while you have been blogging for weeks, months or years; the visitor might be reading your blog for the first time ever.