Over the years, there has been a dramatic shift in the content that companies publish as marketing material. The advancement in technology with the Internet and social media has played a part in this. However, there is something more to it. There has been a shift in the buyer persona.
Internet marketing is a must for businesses these days. It’s going to be your most effective marketing effort for generating new leads and creating more revenue. Billboards are out, online marketing is in.
Generating fresh and relevant content can be time consuming, frustrating, and sometimes just plain boring. Wouldn’t it be nice to have some sort of plan behind content generation?
Your website is your business or organization’s biggest marketing tool. It delivers the first impression of your brand and serves as the go-to to learn more about your offerings. Starting a website redesign takes a great deal of thought, preparations, and investment. Before redesigning your website, you should discover a purpose for the redesign.
There are a variety of social media management tools to enhance your social media marketing efforts. These tools will help you better manage your social media sites and improve your overall Internet marketing strategy.
According to Rich Gorman, a serial entrepreneur and a visionary Internet marketing leader, business owners should constantly be focused on improving business operations. This includes marketing, and let’s be honest, most small business owners have a little room for improvement in terms of marketing. Gorman created a small business marketing checklist, that started with a good website design.
The ever expanding role of social media in search engine marketing has changed the game for search engine optimization (SEO). These things used to be completely different marketing strategies, but we have seen more and more how they need to work together in order to achieve online success.