Now that you’ve recovered from your New Years Eve hangover and caught up on some sleep from the busy holiday season, it’s time to start thinking about your Internet marketing strategy for 2014.
Most eCommerce websites are pretty straight forward. You have a company that sells a product and its customers can buy the products online and have it shipped straight to their door. But what happens when you have a company that has hundreds of products, sells only to businesses, and each customer has slightly different pricing based order amount and frequency? The solution would be a custom eCommerce website that you adapt to fit your client’s needs.
Have you ever tried to design a website for your city internally with a limited staff? If so, you will know that it is difficult because of minimal programming knowledge, lack of time and resources, and small budgets that lead to limited functionality. Your staff struggles to manage and edit essential community content, and you are left without a useful operations tool you had hoped would streamline less efficient tasks.
Every morning I sit in front of the computer with a bowl of cereal and fire up my RSS feed. Lately, my feed has been buzzing with big changes and updates from Google themselves. Here is a summary of three big changes.
Online reviews can be seen on your Google Places page and other website profiles such as Yelp and Urban Spoon. When someone is using a search engine to find restaurants, hotels, or other local services, they will likely find some of these online profiles and will use what they learn from these profiles to choose where they spend their money.
With the first quarter coming to end soon, I wanted to shed some light on a city website redesign that was sent live back in February. The web development project, of course, being the official city of Delano’s government site. While this online marketing project included web design, custom web development, content management, etc., I want to give some attention the online Agendas and Meeting Minutes application.
Yesterday Google Launched Think Insights. Google refers to this as a digital cheat sheet for marketers. It features all sorts of online marketing goodness to soak in.