Having just a website is not enough anymore. Don’t get me wrong here because having a website is absolutely vital to your online strategy. But the web is getting more competitive every year and if you truly want your business to reach its highest potential you should consider the following strategies.
Within the last year or two if you said you were an online marketing company, your elevator pitch was pretty straight forward. It all starts with a great web design, maybe a usability audit, some search engine optimization (SEO), and throw in a little email marketing and you’re on your way to online success. Those are all still very important and a cornerstone in any solution provided by an online marketing company, but the game is constantly evolving and there is no better example of that than what we are seeing today.
You may have run across a QR code (Quick Response code) and wondered, “What in the world is that?”
Choosing the right SEO company can be a daunting task. Those in the industry know the qualities of excellent SEO work. But what about those not in the industry? It can be difficult to tell the difference from an outside perspective, we want to give you an idea of what you can do to make sure to hire the right SEO company. Here are some qualities professional SEO provides.
Blogging is perfect for website owners who want to take an active role in raising their SEO profile. Its not just SEO, there are numerous benefits to blogging. If a website offers fresh and informative content that is updated often that is a site that is more likely to get bookmarked, shared on Facebook and Twitter, and maintain a higher level of returning visitors.
Ask any local search authority and you’ll find out that step one online for a small business is claiming your local listing with the major search engines. Without even having a website, your local listing like Google Places can be a great marketing tool for a business.
With all of the new features and changes in the local search scene at Google, they took the time to put together a video explaining local search rankings.