Two things happened last week that had me thinking about Internet marketing and the opportunity for success a business has with it. It also made me think about why companies seem to be held back from exploiting the benefits of marketing online.
I was very fortunate to get to speak at the Buffalo, MN Chamber of Commerce Quarterly Luncheon today. I presented on some ideas to help a small business website succeed, search engine optimization (SEO) and web analytics. I think I only put one person to sleep and the group had a lot of great Internet marketing questions in the follow-up.
Our last post looked at the new Google search features incorporating local search results into regular search queries. For many search terms you no longer need to apply a city and state to get local results.
Google is looking to help users find more local information by placing local search results in non-local search queries.
Last week we launched the Blackwater Coffee Company & Cafe website. While the web design project was small in size on the surface, but its part of a very big service we are rolling out.
I came across a great example of online marketing and offline marketing working together over the weekend. We often see traditional marketing driving people to the web, but I found something different going on. I found online marketing elements being put to use offline.