You may already know that your website is one of the best, if not the best way to present and represent your business to your audience. There are a lot of first impressions made from scoping out your company’s website for just a few minutes to a new visitor. In order to generate leads and create a good relationship with a potential customer or even returning customers, having a page dedicated to your “story” can build a sense of trust and connectedness. Felicia Spahr, writer for KISSmetrics.com tells us why sharing your company’s personal story is a great marketing tactic for building trust.
In today’s Internet world, there’s an abundance of content out there trying to lure in people to visit their websites and buy their products. Each day, there are roughly two million blog posts, 294 billion emails, and that’s before you take into account social media and other digital interactions. As a result, 80% of readers only read the headline of an article and either skim or skip over the rest.
Janet Driscoll Miller, column writer for MarketingLand.com shares the best tips for understanding and segmenting your online organic traffic.
Danielle Wiley, column writer for MarketingLand.com shares how important social media and blogging can be for powerful CTA (Call-To-Action) marketing. Blogs, Facebook, Twitter, Google+ and many more are the places people are talking about goods and services. Technorati’s 2013 Digital Influence Report shares that growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers.
After its beginnings in 2005, YouTube has become more than just a place to watch cat videos. Now in 2014, YouTube has become the world’s second largest search engine, a driver of online culture, and a springboard for Internet fame. YouTube has expanded to bigger and better ideas than cat videos. YouTube marketing is a great way to visually connect with audiences.
Trond Lyngbo, column writer for SearchEngineLand.com, a website on all things SEO and Marketing related, writes how much SEO (Search Engine Optimization) and content marketing can enhance your business and web presence.
When doing a website redesign, there’s a lot to consider and there are many people who want to be involved when it does happen. Designers want to talk about building a better user experecen. Developers want to upgrade technology for mobile and tablet Internet use. Your SEO team wants to keep as many of your rankings intact as possible.