Last week when I posted about online reviews being used as a marketing strategy, I didn’t grasp that my post would push one of our customers to take action.
It shouldn’t be news to you that you need to write web content that engages and informs your website user / visitor first and foremost and attracts the love of the search engines second. It can be very easy to accomplish both user friendly content and search engine friendly content when you consider that visitors to your website these days are more like the search engines than ever.
Yesterday’s USA Today had a feature story about the effect of online reviews for businesses leading to acquiring new clients. The focus of the article was a Los Angeles area chiropractor who actively encourages clients to write reviews on Google, Yelp, Yahoo and other local sites that allow reviews. His business has increased from people finding the reviews and choosing his practice over the others in the local search results.
Video, video ,video … it’s a hot topic. But how can your small business use Internet video?
Rand over at SEOMoz put out his Whiteboard Friday video this week on Business Blogging and offered up 5 tips if you are considering blogging for business, especially to help your SEO efforts. Rand’s weekly videos offer great SEO tutorials and education and I was excited when I saw it ventured into blogging and SEO this week.
We all know the high cost of attracting a customer or client to use our services or buy our products the first time. It’s not cheap. So with all that work and investment, doesn’t it make sense to spend a few cents on keeping them? It sure does.
Graphic designer David Airey, from across the pond, put out a great post today on elements your blog should contain/display to welcome first time readers and obviously turn them into long time readers. David points out that while you have been blogging for weeks, months or years; the visitor might be reading your blog for the first time ever.