I read a USA Today article this week about small businesses using sandwich board signs to attract more business and the issues some city governments/councils had with them “cluttering up” the streets. More businesses are looking to increase the ways that they attract customers past their existing signage in these economic times and the sandwich board is one of the cheap basics. I’ll stay out of the politics of the article, but it got me thinking about the online equivilant of a sandwich board.
In landing a website redesign project for a window washing company we knew it had to be a clean web design, streak free content and a clear focus on local search results. Ryan Doliber, the owner of Sparkling Clean Window Washing has been in business for a few years and realized it was time to move up in the web world and decisively differ his brand appearance from the competition.
With search engine optimization being a process (not a trick) I thought I would post a series of updates over time on our own SEO process.
If you are considering adding a blog to your small business website here are 3 reasons to start a blog today. Business blogging is a growing strategy of many small businesses for a number of reasons, but here are three with visuals I built to accompany them (I’m a visual guy).
If you are a search engine optimization beginner a great place to start is with your site’s page titles. Please make note right now that SEO is a process of many components, not just one or more “tricks” to rank better. Page titles are very important to aiding in a better ranking from Google, Yahoo or MSN but they are not a magic wand (nothing is!). I can’t count how many times a potential client has complained of their lack of traffic from search engines, but then doesn’t even have a unique page title for their websites home page. Below is the classic “home” tag, showing they have done nothing with their page titles.
Combine veteran business bloggers, business blogging newbies and those considering blogging with good pizza and an open forum and you have the recipe for some great sharing and blogging tips. Tonight was the 2nd meeting of the Biz Bloggers Meetup group started by blogging pro Caroline Melberg and about 16 great business people attended.
Internet marketing is an easy way to help your environment and market at the same time (ah, the feel good angle). Here in Minnesota, record numbers of phone books are being tossed out, with up to 85% ending up in the regular trash according to a recent Star Tribune article. The article cites that part of the reason is from the disappearance of recycling bins for them and the increase in the number of book types printed. They step around the fact that people are using PRINT directories less and less each day … they’re going online.