6 Elements for a Great Blog Post

It’s no lie that creating and posting blogs on your website is a great way to engage with your audience and frequent visitors. However, do you know what it takes to make an effective blog post? Neil Patel, Co-Founder of KISSmetrics,  tells us that from your blog, you can send out a voice that effectively engages your audience. From your unique voice to even the design of your blog, there are many factors that affect how well your blog post will do. Patel gives us six elements to consider in order to create a powerful blog post.

Creating Your Brand’s Voice

Creating content may feel like a one way street. Composing content for your company’s website, writing blog posts, and social media updates become a lot of work and require a lot of thought to create creative content. However, communication is about two parties: a writer and a reader, or a speaker and a listener. To get your message across, you need to understand who you’re writing for or who you’re talking to. Henneke Duistermaat, writer for KISSmetrics, shares useful steps on how to spark interest and engagement with your brand’s voice.

Using Google+ for Marketing

Neil Patel, co-founder and writer for KISSmetrics.com, discusses the benefits of businesses utilizing Google+ for their social media marketing. Google+ is a platform not to be ignored. If your business wants to be seen and heard, Patel highly suggests to create a profile for your business. With over 150 million active users, using Google+ can definitely help impact your search engine rankings in a good way, simply because its run by Google. Patel offers some simple ways you can leverage your Google+ page such as: