Today, the way we consume content is changing at a much faster pace than at any time in history.
Doing PPC advertising can be very complex and focuses a lot of time and effort in order to be effective. Melissa Mackey, writer for SearchEngineWatch.com informs us that one of the biggest mistakes PPC advertisers make is not focusing on conversions, which is one of the fundamental factors and outcomes of PPC advertising.
If you’ve been wanting to increase your use of LinkedIn to boost your company’s visibility, find new leads, and create more business, here are some helpful tips.
As more businesses start landing and controlling their own social media campaigns, it’s becoming more clear that if a company does not utilize social media, they’re put at an extreme competitive disadvantage. Social media marketing has many advantages as it offers the immediacy and interactivity consumers want and anticipate. It can help to also intensify customer engagement, drive quality leads and produce higher ROI.
Greg Gifford, column writer for Moz Blog, discusses the importance and necessity to understand, learn, and how to do local SEO. If you’re marketing for a business or even working for a company, SEO matters to your local internet marketing and ultimately, your company’s success . If your company has a physical location, local SEO is absolutely necessary to utilize.
With 90 percent of American adults owning a cell phone and almost 60 percent owning a smartphone, the mobile marketing field is a force to be reckoned with. This is about 240 million people marketers can reach through mobile marketing efforts. Smartphones allow people to be constantly connected through social media and apps, which makes marketing blunders and fails very fast-moving stories.