Do you ever wonder how businesses are using social media marketing to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time on?
You’ve probably invested a ton of time and effort in your company’s SEO (Search Engine Optimization) strategy, and now your company dominates the rankings, however, your site is outdated.
Call it organic marketing, call it inbound marketing or even content marketing — the practice of creating useful information to generate demand and attract an audience of buyers vs. buying ads to push messages out to them is one of the highest impact, low cost approaches to Internet marketing a business can take.
Many marketers take their time when translating their website and collateral, such a webinars, brochures, or online videos. Those marketers are confident that English is the “language of business” and that even if a product is available internationally, an English-only voice will be enough to convince prospects to consider the product.
Starting and marketing a new business is not the same today as it was twenty, or even ten years ago. It’s important to take initiative on your business idea by setting up your website and social media accounts. Execution is what differentiates a great thinker from an entrepreneur. Everyone and every business starts somewhere — and your top priority right now should be building and growing your online presence.
It’s no lie that blogging is a great Internet marketing and content marketing strategy to engage with your audience. What is the first step you take as you begin writing a blog post? Lots of people just like to start at the beginning — they stare down the blinking cursor until they’re suddenly inspired to write a clever introduction.
Jon Schepke, column writer for SearchEngineWatch.com, a website on all things Internet marketing and search engine related, informs us with four simple steps to maximize local search success for your company. According to new research, “Four out of five consumers say they want search ads to be customized to their city, ZIP code, or immediate surroundings.” Furthermore, four out of five consumers conduct local searches on search engines.