As website designers, it is known that website design is about elevating bland information on a screen into something enticing and easily recognizable. It’s also about communicating an idea with others about what your business has to offer. So what happens when the message you’re trying to communicate to others must first pass through the eyes of a robot? The robot cannot compute the value of aesthetics. It can only operate off of its limited algorithm.
LinkedIn is truly a unique and upcoming social media platform. LinkedIn is a source for professionals to marketing themselves or their company to make connections with others. LinkedIn should be viewed as a great tool for marketers to connect with other professionals or companies in a meaningful way, not a platform for shouting your marketing message at unsuspecting people.
It’s no lie that there are many benefits of using content as a strategy to grow, engage and convert visitors into loyal customers. However, eCommerce companies don’t seem to be focused on a content strategy? Why is that? Because it can be very difficult. Unlike tactics such as keywords, PPC, or back linking, great content cannot be gained merely with a budget. Even if you try to outsource content to an agency, the reality is that no one understands your business and your customer like you do. This leaves your eCommerce company, with another task on the to-do list.
Small businesses have typically become the slowest to adapt to the content marketing strategies that larger corporate companies use. SEO has definitely evolved over the years, and in order to stay competitive, small companies need to include things such as how-tos, e-books and other content marketing techniques.
A total site redesign can be a tricky thing. At some point, you must redesign you website to keep it fresh and interesting for visitors. When you do redesign, you also run the risk of your traffic dropping off too. Redesigning a website is one of the biggest SEO challenges that a company can face.
Looking to spice up your posts and better engage with your audience? Grace Turner, column writer for The 60 Second Marketer, a marketing communications firm, provides ten easy steps to enhance the user experience on your Facebook page for improved social media marketing.
Sam Kusinitz, Editorial Assistant from HubSpot.com, a website for all things Internet Marketing related, defines the term “social selling” in under 100 words. Social selling isn’t just a fancy buzzword — rather it’s become a crucial way for successful sales and marketing teams to communicate to their audiences.