How to Prepare for Your Content Audit

If you have experience performing content audits, you may understand how arduous it can be, the mental energy required, but also, the payoff. You’ve experienced the reward that comes with taking a hard look at the content that exists on your website (and maybe even the content that exists on competitor sites), bettering it, and creating a plan for the future.


Benefits of Responsive Web Design and Your Company’s Marketing

We’re all familiar about responsive web design. But as a marketer, we are typically only focused on specific tasks such as creating content, developing email campaigns and updating social media networks. However, if you or your clients do not have a responsive design in place, then all of the Internet marketing strategies you implement will not bring the full potential of results. Today, over 60% of Internet access is made on a mobile device, and 60% of social media time is spent of smartphones and tablets opposed to desktop browsers. Is your website responsive for all Internet devices?


5 Barriers to Break for Great Social Media Presence

If you’re planning to better your Internet marketing techniques, specifically through social media, it’s not always so easy. There are challenges for marketing teams to consistently excel with social media such as time constraints, too many responsibilities, budget, etc. However, there are ways to overcome five of the biggest barriers to social media marketing success, and we offer you some solutions so you don’t lose time muddling through them much further.


How Much Content? Wrong Question.

Carlos Hidalgo, column writer for HubSpot.com, a website for all things inbound Internet marketing, describes the problems content marketers have when writing content for their marketing strategies. Many times, marketers often think to themselves, “How much do I need to “fuel” my marketing automation system?” However, Hidalgo believes the question in and of itself may be the wrong thing to ask.