If you have experience performing content audits, you may understand how arduous it can be, the mental energy required, but also, the payoff. You’ve experienced the reward that comes with taking a hard look at the content that exists on your website (and maybe even the content that exists on competitor sites), bettering it, and creating a plan for the future.
We’re all familiar about responsive web design. But as a marketer, we are typically only focused on specific tasks such as creating content, developing email campaigns and updating social media networks. However, if you or your clients do not have a responsive design in place, then all of the Internet marketing strategies you implement will not bring the full potential of results. Today, over 60% of Internet access is made on a mobile device, and 60% of social media time is spent of smartphones and tablets opposed to desktop browsers. Is your website responsive for all Internet devices?
Marketing twenty years ago was rather elementary: design-catchy billboards, mail-out flyers, TV and radio advertisements, etc.
The phrase “content marketing” is all over the web these days. Content has become a mixture of many things: webinars, blog posts, videos, social network shares and more. If done right, a well-executed Internet marketing campaign will yield considerable benefits for your business.
Kevan Lee, column writer for Buffer.com, a blogging site about all things social media, asks us to examine our company’s presence on social media. It’s surprising how much we can learn from an examination of how we manage (or don’t manage) our online brand. Remember that social media marketing is one of the best, if not the best way to reach out to potential customers.
If you’re planning to better your Internet marketing techniques, specifically through social media, it’s not always so easy. There are challenges for marketing teams to consistently excel with social media such as time constraints, too many responsibilities, budget, etc. However, there are ways to overcome five of the biggest barriers to social media marketing success, and we offer you some solutions so you don’t lose time muddling through them much further.
Carlos Hidalgo, column writer for HubSpot.com, a website for all things inbound Internet marketing, describes the problems content marketers have when writing content for their marketing strategies. Many times, marketers often think to themselves, “How much do I need to “fuel” my marketing automation system?” However, Hidalgo believes the question in and of itself may be the wrong thing to ask.