Which Social Media Accounts Really Matter?

It’s no lie that social media is important for reaching out and marketing to your audience. However, social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. We provide you with some insightful information and advice about which social media sites you should place more or less emphasis on when implementing your social media marketing strategies.


3 C’s of Content Marketing

Entrepreneur.com’s  Jim Joseph discusses ways that small to medium businesses can create compelling content for their customers to generate breakthrough business results. It can be very challenging to create good content for your brand that appeals to audience members. There are no standard rules because it’s every brand for itself.


Boost Sales With 7 Social Media Steps

When social media first hit the scene back in the early 2000s, no one would’ve guessed the power and heavy influence it would have in the advertising and marketing world. Today, social media marketing is absolutely vital to businesses as a way to reach out to customers. It’s a powerful and effective way to grow your brand awareness and your profits. If you haven’t put your business on social media sites yet, we would strongly recommend you do so.  Grant Cardone, column writer for Entreprenuer.com, a website for sharing the latest trends in business, shares seven things that will help you to build a presence and a following on the social media platforms (e.g. Facebook, Twitter, Google+, etc.).


Why Your Website Will Never Be Finished

We’ve got some news for you: Your company’s website will never be finished. If you believe you are completely finished with your website, then perhaps you’re not doing all you should with it. And this adds up to some good news because if you’re constantly updating your company’s site, you’ll develop an advantage over your competitors who aren’t.


The Basics of Content Marketing

In PR Daily’s article by Rebecca Scully, “Content Marketing Strategy’s Fabulous Five”, Scully outlines some general approaches to consider when it comes to choosing the right elements for your content marketing strategy. We’ll take a look at a few of them.