When web pages are shared on social media platforms a preview of the link is generated. Before you publish your next blog post take the time to visualize how your post will appear in the link preview on social media platforms. Presentation is key because the preview is an opportunity to capitalize on the fact that someone is sharing your page.
As more and more companies begin to join social media sites to better connect with their customers, the noise level for individual users increases. Today, there are over 1 billion active users around the world. How are you going to make sure your brand stands out among the insanely large crowd? Your brand must be remarkable, interest, and add value. Here are some helpful strategies to optimize and take Facebook-specific functionality into account.
Danielle Wiley, column writer for MarketingLand.com shares how important social media and blogging can be for powerful CTA (Call-To-Action) marketing. Blogs, Facebook, Twitter, Google+ and many more are the places people are talking about goods and services. Technorati’s 2013 Digital Influence Report shares that growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers.
After its beginnings in 2005, YouTube has become more than just a place to watch cat videos. Now in 2014, YouTube has become the world’s second largest search engine, a driver of online culture, and a springboard for Internet fame. YouTube has expanded to bigger and better ideas than cat videos. YouTube marketing is a great way to visually connect with audiences.
Having your personal social media accounts on Facebook or Twitter can be a fun social outlet for you to connect and share photos, thoughts, and humorous memes with your followers and friends. Your company can also benefit from social media, however, in a much different way. Social media is a perfect outlet for your company’s marketing tactics as it reaches a very wide audience. Social media marketing is huge with marketers and advertisers, and it isn’t just a fad. Make sure you’re doing it the right way.
Pinterest is one of the many social media platforms that your business should definitely consider utilizing. Through beautiful images and easy-to-use “pinning”, this website has taken the online community by storm. Following its launch in 2010, Pinterest provided a way for users to simply share and create image collections for hobbies, style, business, and more. Whether you’re a business owner connecting with your users through images or simply trying to redecorate your home, Pinterest has something to offer for anyone. Moz.com provides the best recommended tools you should use for your Pinterest marketing.
Social media is a great way to engage with potential customers. Over the past few years, Twitter has grown to be one of the most popular websites — not just in social media but across the Internet. With over 250 million active monthly users, Twitter gives you access to a virtually limitless pool of customers.