Strategies for Facebook Marketing Success

As more and more companies begin to join social media sites to better connect with their customers, the noise level for individual users increases. Today, there are over 1 billion active users around the world. How are you going to make sure your brand stands out among the insanely large crowd? Your brand must be remarkable, interest, and add value. Here are some helpful strategies to optimize and take Facebook-specific functionality into account.


Which Social Media Accounts Really Matter?

It’s no lie that social media is important for reaching out and marketing to your audience. However, social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. We provide you with some insightful information and advice about which social media sites you should place more or less emphasis on when implementing your social media marketing strategies.


5 Things Your Business Needs to Do on Facebook

An article written by the Editor in Chief of Personal Branding Blog and the CEO of buzz2bucks, Maria Elena Duron, “5 Things You Need to Know to Get ROI from Your Facebook Ads” provides a helpful guide in order to for you to have better social media marketing for your business, and ultimately receive a return on your investment. Perhaps being in a small business you’ve considered using Facebook Ads to better market your company online. Duron agrees that this is the most effective Internet marketing avenue for businesses to use because Facebook has over a billion users worldwide, which is a pretty significant audience size to get in front of. She also believes that Facebook ads are some of the most effective ways businesses can market to customers. Duron provides five reasons why Facebook ads are a good thing for your business, and what you should know to make these ads work for you.


Social Media Content Guidelines

Over the years, there has been a dramatic shift in the content that companies publish as marketing material. The advancement in technology with the Internet and social media has played a part in this. However, there is something more to it. There has been a shift in the buyer persona.