Using Google+ for Marketing

Neil Patel, co-founder and writer for KISSmetrics.com, discusses the benefits of businesses utilizing Google+ for their social media marketing. Google+ is a platform not to be ignored. If your business wants to be seen and heard, Patel highly suggests to create a profile for your business. With over 150 million active users, using Google+ can definitely help impact your search engine rankings in a good way, simply because its run by Google. Patel offers some simple ways you can leverage your Google+ page such as:

Jul 15, 2014

Advantages of Social Media Marketing for Your B2B Company

As more businesses start landing and controlling their own social media campaigns, it’s becoming more clear that if a company does not  utilize social media, they’re put at an extreme competitive disadvantage. Social media marketing has many advantages as it offers the immediacy and interactivity consumers want and anticipate. It can help to also intensify customer engagement, drive quality leads and produce higher ROI.

Jul 02, 2014

Marketing Your New Business: Where to Start.

Starting and marketing a new business is not the same today as it was twenty, or even ten years ago. It’s important to take initiative on your business idea by setting up your website and social media accounts. Execution is what differentiates a great thinker from an entrepreneur. Everyone and every business starts somewhere — and your top priority right now should be building and growing your online presence.


6 Tips to Create Meaningful Connections on LinkedIn

LinkedIn is truly a unique and upcoming social media platform. LinkedIn is a source for professionals to marketing themselves or their company to make connections with others. LinkedIn should be viewed as a great tool for marketers to connect with other professionals or companies in a meaningful way, not a platform for shouting your marketing message at unsuspecting people.