Sam Kusinitz, Editorial Assistant from HubSpot.com, a website for all things Internet Marketing related, defines the term “social selling” in under 100 words. Social selling isn’t just a fancy buzzword — rather it’s become a crucial way for successful sales and marketing teams to communicate to their audiences.
Marketing twenty years ago was rather elementary: design-catchy billboards, mail-out flyers, TV and radio advertisements, etc.
Kevan Lee, column writer for Buffer.com, a blogging site about all things social media, asks us to examine our company’s presence on social media. It’s surprising how much we can learn from an examination of how we manage (or don’t manage) our online brand. Remember that social media marketing is one of the best, if not the best way to reach out to potential customers.
If you’re planning to better your Internet marketing techniques, specifically through social media, it’s not always so easy. There are challenges for marketing teams to consistently excel with social media such as time constraints, too many responsibilities, budget, etc. However, there are ways to overcome five of the biggest barriers to social media marketing success, and we offer you some solutions so you don’t lose time muddling through them much further.
It’s no lie that social media is important for reaching out and marketing to your audience. However, social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. We provide you with some insightful information and advice about which social media sites you should place more or less emphasis on when implementing your social media marketing strategies.
When social media first hit the scene back in the early 2000s, no one would’ve guessed the power and heavy influence it would have in the advertising and marketing world. Today, social media marketing is absolutely vital to businesses as a way to reach out to customers. It’s a powerful and effective way to grow your brand awareness and your profits. If you haven’t put your business on social media sites yet, we would strongly recommend you do so. Grant Cardone, column writer for Entreprenuer.com, a website for sharing the latest trends in business, shares seven things that will help you to build a presence and a following on the social media platforms (e.g. Facebook, Twitter, Google+, etc.).
Danielle Wiley’s article from MarketingLand.com, an online marketing publication website, would argue that social media websites such as Facebook, Twitter, Instagram, Pinterest, blogs, etc. are the places where people are talking about your company’s goods and services. According to Technorati’s 2013 Digital Influence Report, there is a growing trend of consumers turning to blogs and social media when looking to make a purchase. We shouldn’t underestimate the importance of social media marketing when wanting to reach out to potential customers.