The efforts and investment in your business having a well designed website that ranks well on Google, Bing and other search engines is mostly geared at generating leads and new business.  Consider that you also get a bleed of other benefits when your web design is solid and your site has search engine credibility.

4 Quarters Design & Build is a Five Tech client that witnessed this bleed first hand.  Their recently redesigned website earned them the opportunity to take part in a TV news story and gain valuable offline exposure for their business.

A recent deck collapse in the Twin Cities led the WCCO reporter to find a deck construction expert to contribute to their story.   A quick search on Google by the TV reporter and he had his expert, 4 Quarters owner Brian Jacobson.

Building Credibility
It’s easy to see that the key to a successful website and online marketing is credibility.  The right look and feel, helpful content and other elements all contribute to your website being viewed as a trusted resource.  That resource might be needed by a search engine or by a TV reporter, either way the benefits can be numerous.

Congrats to 4 Quarters and Brian on the air time, can we get your autograph?

The title might mislead you to think I went to a wild party, but the shots are not of the adult beverage nature.  I did consume a few cheese steak sandwiches.

This week I had the opportunity to speak on search engine optimization at a conference put on by the Immunization Action Coalition out in Philadelphia.  The conference is called the Social Media Summit and focuses on helping the medical and health community bring awareness to vaccinations, immunizations and health using social media and Internet marketing.

My role was sitting down with many of the various organizations attending and conducting a review of their website and search engine optimization efforts.  In my hour sessions I focused on SEO best practices, establishing trust online and offered action items for their websites to improve their websites visibility to Google, Bing & Yahoo.

It was a fun challenge to work with medical and health organizations both large and small and discuss websites ranging from 15 pages to 50,000 pages and the  efforts needed to optimize content and spread their message online.  From building links to maximizing your meta page title, we covered a lot of ground.

Organizations I worked with over the 2 days included:

• American Academy of Family Physicians
• ECBT – Vaccinate Your Baby
• National Association of School Nurses
• Autism Science Foundation
• National Association of Pediatric Nurse Practitioners
• National Network of Immunization Nurses and Associates

The conference also engaged some other social media professionals to launch a social campaign right from the conference for Real Guys Immunize.  A very cool idea for a conference.

The best news is that I didn’t have to get any shots to take part in this conference, but I did learn some valuable information on vaccines and children.  My thanks to all of the great attendees I met, the Immunization Action Coalition and Eventive Meetings.

I wanted to share one of the local search examples I shared while presenting at Local University earlier this month.  A small business can gain a solid edge by ranking well with their local listing as well as their general organic search ranking.

Here is one of our clients, a CPA firm with 2 offices that have earned top rankings in both the local and organic results.  Their positions are boxed in red.

Consider that the user not only has 2 links to click into to bring them to their website or more information on their business, but they greatly climb the user’s trust curve by being seen multiple times on the page.  Here are the results for their 2nd office.

Occupying more of the search results page real estate should be the goal of any business.  The first step is understanding that local search and organic search are two separate things with separate elements and ranking formulas.

Your local search listings are generated from how your business is registered with the engines as well as other online resources. A great step to start with for many businesses is using GetListed.org to verify if you have claimed your local business listings with the major search engines.

With the combination of local search and organic search results working together, you can greatly increase your website’s exposure.

In less than 2 weeks, Local University will descend on the Minneapolis and St Paul area bringing a wealth of SEO, local search and Internet marketing information.  You can still register for the May 13th event that features speakers from Google, Bing and other national Internet marketing experts.

Who is this conference for?

This has been a big question I get when talking about the event.  I thought I would offer a small summary of what I feel every level of business owner, marketer or SEO can get from this great opportunity.

Entry Level - If you are a business owner, running a business or a small business marketer you may very well get the most out of Local University.  A solid amount of the information and sessions are gear toward baseline education, do-it-yourself tips and giving you a clear understanding of how things work and how you can benefit.  Confusion on Internet marketing will be replaced by clarity.

Intermediate Level- Where some of the information covered might be a good refresher, you’ll still get some new angles and information.  There is no doubt that the local search expertise presenting will give you more insight into this exploding area of the web and business.  The Q & A sessions will also give you access to ask questions in some areas that might be of specific interest to you.

Expert Level- Here is a great chance to support the industry you work in.  The chance to learn may still exist within the local search presentations, but the chance to network with other great Internet marketing minds as well as business owners and other local marketers is fantastic.

This 4 hour workshop will cover fantastic information on search engine optimization, local search , social media and more.  It’s a jam packed line-up that can benefit all levels of Internet marketers.

• Register now and use the code five2010 to get $40 off, dropping your cost to just $89 for this event.

Thank you to the local sponsors helping make this event possible, Deluxe and ReliaCloud.

I’m very excited to announce that GetListed.org’s Local University is coming to the Twin Cities on May 13th, 2010.  This half day workshop is a must for any Minnesota business wanting to better understand marketing online via your website, search engines and social media.

This 4 hour seminar features national experts as well as representatives from Google and Bing, covering an incredible amount of Internet marketing information.

• You can sign-up now for just $89 (Save $40!) by using Five Technology’s promo code:  five2010

This workshop will be held at the fantastic Westin Hotel in Edina, located just off France Ave.  There are two identical sessions, one morning and one afternoon, but seating is currently limited to just 200 per session.

Local University introduces, explains and teaches Internet marketing basics, aimed at the small business owner and marketing person.  Incredible insight, process, best practices, D-I-Y tips and case studies will be provided on:

• Search engine optimization (SEO)
• Local search (Google LBC & Maps, Bing Local)
• Social Media (Blogs, Facebook & Twitter)
• Web Analytics

This event is truly one of kind to hit the Minneapolis & St Paul area.  Take advantage of the opportunity to learn Search Engine Optimization tips and techniques that will lead to sustained, long-term search engine rankings (and new customers).  The last Local University event in Spokane, WA was a huge success.

Local University Presenters
I’m also excited to be part of the outstanding line-up of presenters including David Mihm of GetListed.org, Mike Blumenthal, Matt McGee, Mary Bowling, Ed Reese, Ryan Hayward of Google and Mikko Ollila of Bing.

Register Today
Head over to the Twin Cities registration page (use our promo code) and reserve your spot.  If you’re coming from outstate Minnesota, the Westin is offering a $139/night rate for fantastic accommodations.

You simply won’t find another seminar, with this amount of information here in Minnesota for the price.

Local University Twin Cities is sponsored by Google, Bing, Deluxe and ReliaCloud Cloud Servers from VISI.