Having just a website is not enough anymore. Don’t get me wrong here because having a website is absolutely vital to your online strategy. But the web is getting more competitive every year and if you truly want your business to reach its highest potential you should consider the following strategies. Mobile Web Site Mobile [...] Read More

If you have a website that has dynamic content or has multiple pages and steps under one URL (or an all flash website), you have to do a little more work to get Google Analytics to effectively track your pages. For example, many of our e-commerce sites feature a shopping cart that has multiple steps [...] Read More

You may have run across a QR code (Quick Response code) and wondered, “What in the world is that?” QR codes are similar to bar codes. You need a bar code reader or similar app on your mobile phone to read them. They can contain information like text or a URL for a visitor to [...] Read More

It’s highly accessible and tempting for anyone to create a Google AdWords account and start spending some money on pay per click search engine advertising.  Unfortunately this easy access doesn’t translate to an ease in getting results. The Details Matter A successful Google AdWords campaign involves the right research, configuration and tracking to get you [...] Read More

I came across a blog post recently that stated web analytics should be called business analytics (sorry I forgot where!) and I couldn’t agree more. Yes, the tool is producing statistical information from your website, but it truly is providing stats, behaviors, strengths and weaknesses of your business. I’m still amazed at the number of [...] Read More