A Focus On E-commerce Fundamentals
Mauer’s Quickswing has been selling their baseball training products online for years, but their former e-commerce site had holes in it.  We took the Joe Mauer approach and focused on the fundamentals:

• An engaging, unique and clean custom web design
• Clear navigation, content and links to view and buy products
• Well structured and simplified product detail pages
• Search engine friendly build-out leveraging SEO best practices
• Easy e-commerce check out steps
• Flexible and easy back-end management for the client (SMC)
• Secure shopping with SSL & Merchant account services

We’re pleased with the overall outcome of the website and look forward to driving an increase in sales online for the Quickswing.  We’re not mad about having the Mauer team in our dugout of great clients either.

Check out the website: http://www.mauersquickswing.com

Making A Good Website Great
4 Quarters was already ahead of other deck builders when owner Brian Jacobson came to Five Technology. He had a custom web design, decent content and had educated himself on search engine optimization best practices.  But Brian also knew he could and should do more.

Five worked with Brian and enhanced the following aspects of his website:

• Custom web redesign – The old site was good, but a new design was sought to punch up the visuals and also give proper attention to further upgrades outlined below.
• Content management – Brian had long sought to be in control. Five built the new website on our CMS and now he can manage text, photos, add new pages and more.
• Enhanced content – Five worked with 4 Quarters to increase the amount of valuable content on the site.  The website went from 9 pages to over 25 by getting more specific on construction services like cedar wood decks, composite decks and remodeling.
• Custom blog design – 4 Quarters was already blogging, but used a WordPress site and not their own.  We moved the blog within the website to give users easier access to the posts and 4 Quarters the SEO benefits.
• Photos, photos, photos- Five added more photo elements to all pages as well as created photo galleries that will show clients what 4 Quarters can do.  It also allows 4 Quarters to add to and create more galleries.

A Complete Design & Build
Just as the 4 Quarters name says, Five executed a great web design and solid build of new features in this web project. We were also impressed with the level of decks that 4 Quarters builds, they truly are exceptional.  We really enjoyed this web design project.

View website: http://www.4qdb.com

Johnson Mattson Peterson + Co. provides accounting and tax services to businesses, non-profits and individuals. Their old website was just a handful of pages in a stale accounting industry template.  The new website is clearly organized with multiple routes of navigation to find what you’re looking for.

The firm also offers a robust range of business consulting services.  JMP + Co. has offices in two cities to the west of the Twin Cities, located in Buffalo and Waconia.  We made sure to offer clear information and integrated Google maps on both office locations within the header, footer and office pages to make working with them easy.

A Web Design To Avoid The Norm

When working with firm partner and CPA Casey Mattson, it was clear that JMP + Co. was not the standard CPA firm. Our first goal was to drive home the people, personality and engagement level you’ll find with them.  Getting the staff front and center with the “We are people people” statement felt like a great fit.  We had fun taking the photo and also creating this clean and well organized web design.

Recap Of This Web Design Project

• Custom web design
• Photography
• Content management with the SMC
• Search engine optimization
• Local search and customer reviews
• Enhanced location pages
• Custom tax blog
• Internet marketing consulting

The Johnson Mattson Peterson + Co. web design project is a great web design and website if we say so ourselves.  Five didn’t deliver the “normal accounting” website and that was the point.  Who wants to look the same as everyone else when you’re not?

Visit the website: http://www.jmpcpas.com

A Web Design With Style & Simplicity
During the early project discussions it was clear that we wanted to bring a stronger style to the Simonson’s website.  Finding the balance between elegance and approachable was important.

Simplicity was a driving factor to make the website easier to use all around.  Clear navigation, focused services, content areas and new features combined to make the website easy to interact with for the user.

Simonson’s also is engaging with customers on social media channels like Twitter and Facebook.  You’ll notice the emphasis we put into letting website visitors know they can further connect with Simonson’s via social media.

Location, Location, Location
It’s no secret that the goal is getting customers in the door.  We put a strong focus on the Simonson’s four locations by making it the first item left in the main navigation, prominent footer information (see below) and the detailed page of each location.

Below is the website footer that displays a photo, phone and address of each location on every page.  These are also clickable to the location detail page.

The location detail page, like this one below for Plymouth, features the address, contact information, photo gallery, online appointments, store hours,  interactive Google map and other helpful links.

Finding the Right Stylist or Technician
Simonson’s has an experienced and talented staff and knows that their people make the biggest difference.  We created an easy to use search and filter tool for users to find the right stylist or technician for their needs.  If you’re looking for a stylist, specializing in red hair in Maple Grove, you’ll find it!

Recap of This Web Design Project
As you can see from the details above on a few features, a lot went into this web redesign in both form and function.  Here are a few more areas to hit upon in closing that we engaged in:

• Custom web design
• Content management with the SMC
• Custom blog design
• Search engine optimization & local search
• Salon & Spa Team search filter
• Enhanced location pages
• First time guest feature to market to new customers
• Online gift card purchase
• Online store integration
• Online appointment integration
• Prominent social media channel placement

We enjoyed the web design project, the great team collaborating together and the final outcome.

Check it out: http://www.simonsons.com

Showcasing The Work Of A Commercial Real Estate Firm
In just about any line of business, Five works to find the best ways to provide case studies and real world examples to feature on a company’s website.  West’s website has specific pages to view both their industrial properties and retail properties.

The West Real Estate sections feature a photo gallery per project, location map, details about the property and the ability to print, share via email, share via social media and bookmark.

Recap Of This Web Design Project
Here is what Five Technology provided for this website project:

• Custom web design
• Photography of all commercial properties
• SEO friendly web design
• Web content creation
• Property feature, photo gallery & details

The West Real Estate web design project turned out just like their commercial real estate projects, valuable and professional.

Visit the website: http://www.westreinc.com

A Complete Web Application
Rear Window Media runs their business right from their website.  The back-end is a web application that allows advertisers to manage their ad(s) showing, their ad budget and other campaign details.  This application (screenshot below) is the hub of their client interaction and gives complete control to their advertising clients.

Incredible Tracking
RWM advertisers also get to view detailed maps on just exactly where there ads are showing.  How’s that for tracking?  By integrating Google maps with their web application, an advertiser can see what block in downtown Minneapolis thier ad appeared or what mile market on Interstate 35W.  Real time advertising, real time tracking.

Here is a screenshot of the map tracking report.

Web Design Project Overall
Five completed the front end of the web design and as well for their marketing interface.  This project really shows our ability to handle both the marketing front of a project and the complex web application backend, far past our great CMS features.

This project included:

• Web design
• Search Engine Friendly build
• Custom WordPress blog for RWM news
• Advertiser account & log-in
• Web application management for advertising
• Custom Google maps reporting
• Content management platform (SMC)

If you haven’t yet, visit the site:  http://www.rearwindowmedia.com

The project is fully recapped on the Taste Trend blog.

Five also photographed the restaurant and many menu items for the Shorewood to use on the new website.  Below is a photo of their Pepper Seared Ahi Tuna.

• Visit the website:  http://www.shorewoodgrill.com

Ranchline Network is a national real estate listing website, focusing on high-end land and ranches for sale. The website features hundreds of listings from brokers and agents all across the US and even Internationally.

Ranchline was founded by real estate broker Paul Taylor III who has achieved incredible success in the industry.  Paul and the Ranchline team saw a great opportunity to bring their marketing and Internet success to others in the Real Estate industry as a tool for them to market their properties and homes for sale as well.

Ranchline Network – A Better Website
At the core of the Ranchline Network website is a focus on making real estate research easy for the consumer.  The website offers the ability for a user to create an account to save properties and searches.  The layout is clean and offers clear navigation in multiple formats for any user to find their desired property.  These include:

• Type Navigation like Ranches For Sale, Land For Sale & Waterfront For Sale
• By State Navigation like Montana For Sale, New Mexico For Sale, Texas For Sale
• Search filters for land type, location, price range, listing ID# or keyword
• Visual map search with listing population numbers by state (see below)

In moving through the real estate listings users are presented with both strong visuals, clear navigation and over property details. Once into an exact listing the page consists of a variety of images, content, details, maps and more.

Content Management System To The Extreme
Our web platform is extremely flexible, scalable and capable of some great custom features. This project offered us the chance to program some great features for the updating and adding of listings.  The back-end offers a great feature and tool set including:

• Online creation of client accounts
• Online payment of one-time advertising & membership fees
• Uploading of listings, data, photos, video and more
• Listing statistics for agents to view stats on searches, impressions, views, clicks & contacts
• XML feed capabilities to automate listing population & updating process

Overall Website Project Details
The Ranchline Network project was a very expansive project and the client is not engaged in online marketing strategies with Five as well.  As an overview, the web design project involved:

• Custom web design
• Content management system integration
• User accounts and agent accounts
• E-commerce & merchant account
• Multiple search & filter features
• Banner ad network
• Photo gallery features
• Google maps
• Various XML data feeds
• Search engine optimization
• Pay per click marketing
• Web analytics

Check it all out for yourself, we’re proud to work with Ranchline as part of their team and business success.

Visit the website: http://www.ranchlinenetwork.com

The Community Health Foundation of Wright County was in need of a better web design and platform to communicate their projects and causes, events and how to get involved.

In addition to the redesign of the website, it now runs on a content management system allowing the CHF to easily update and grow their web presence themselves.  The ability to add information and photos from their events and projects gives the CHF stronger communication with the communities they serve.

Five Technology is happy to launch this new website, not only powered by great web technology, but a giving employee spirit.  Five has donated over $15,000 in projects the last 2 years to local non-profits including causes supporting breast cancer patients and local food shelves.

• New Community Health Foundation Website:  http://www.chfwc.org

CTI does some amazing things with concrete floors for both commercial and residential clients.  From large retail to a modern kitchen, they can handle your concrete flooring needs.  The client hired Five to improve the visual impact of their website as well as its search engine visibility. They will even be dropping some solid knowledge on their concrete blog in the future.

This web design project involved:

• Custom web design
• Built on the SMC for content management
• Project photo gallery
• Custom blog design
• Search engine optimization
• Content structure

Both the client and Five are excited to release this new web design.  If this design and coding work has “floored” you, maybe it’s time you holler at our Minnesota Web Design firm to go to work for you.