Benefits of Responsive Web Design for B2B Websites

With a recent mobile takeover of web surfing activities, it’s important and vital for B2B companies to conform to the trend. However, there’s still a large number of B2B sites that are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to be much lower than on B2C sites.


Top 4 Mobile Marketing Mistakes

With 90 percent of American adults owning a cell phone and almost 60 percent owning a smartphone, the mobile marketing field is a force to be reckoned with. This is about 240 million people marketers can reach through mobile marketing efforts. Smartphones allow people to be constantly connected through social media and apps, which makes marketing blunders and fails very fast-moving stories.