Conversion Optimization Guide for eCommerce Shopping Carts

eCommerce websites come in all shapes and sizes, but they do all have one thing in common: the shopping cart. For something that is so easy to do in real life, the online shopping experience is usually done poorly sometimes that there are too many shoppers turning away. What should your company be doing to increase conversions on your eCommerce site?  John Paul Maines, column writer for MarketingLand.com, a website on all things Internet marketing related, gives us some helpful suggestions.


Best Practices for SEO Website Designers

As website designers, it is known that website design is about elevating bland information on a screen into something enticing and easily recognizable. It’s also about communicating an idea with others about what your business has to offer. So what happens when the message you’re trying to communicate to others must first pass through the eyes of a robot? The robot cannot compute the value of aesthetics. It can only operate off of its limited algorithm.

Jun 27, 2014

10 Must Haves for Your Non-Profit Website

Building a nonprofit website for your organization can seem like a hefty process. There are many things to consider to include in your website. Here are ten must-have features that can make a successful nonprofit website. Although every nonprofit website is different from one another, these ten features are sure to draw in attention and engagement from your supporters.

Jun 27, 2014

Why User Generated Content is the Holy Grail of eCommerce

It’s no lie that there are many benefits of using content as a strategy to grow, engage and convert visitors into loyal customers. However, eCommerce companies don’t seem to be focused on a content strategy? Why is that? Because it can be very difficult. Unlike tactics such as keywords, PPC, or back linking, great content cannot be gained merely with a budget. Even if you try to outsource content to an agency, the reality is that no one understands your business and your customer like you do. This leaves your eCommerce company, with another task on the to-do list.


Benefits of Responsive Web Design and Your Company’s Marketing

We’re all familiar about responsive web design. But as a marketer, we are typically only focused on specific tasks such as creating content, developing email campaigns and updating social media networks. However, if you or your clients do not have a responsive design in place, then all of the Internet marketing strategies you implement will not bring the full potential of results. Today, over 60% of Internet access is made on a mobile device, and 60% of social media time is spent of smartphones and tablets opposed to desktop browsers. Is your website responsive for all Internet devices?